It’s normal to feel confused when your eCommerce website isn’t producing the revenue you’d hoped for. It’s disheartening to see many people visiting your website, but simply clicking away without purchasing. While your Internet traffic statistics look good, your bottom line paints a disappointing picture. The issue might be how you’re projecting your company’s products or services. I’ve created an engaging infographic to bring you 30 proven tactics to improve your eCommerce conversion rate and make your website a winner. First, let’s briefly review a few tips you can’t miss.
Are you worried that you’re acquiring lot many referrer spam daily in your Google Analytics? Referrer spam is a method to pass out fake referrer information to the websites. Such spam links then emerge in the users’ analytics, and can direct you to click on malevolent websites. For a year or two, referral spam has been in huge trend. Few corrupt spammers bring up fake traffic to your website from impractical looking URLs such as blog.avari.io, chinese-amazon.com, econsultancy.com, etc.
Here we will exhibit how you should obstruct the WP referrer spam into the Google Analytics.
With each year passing new trends have surfaced that are taking the ecommerce industry by storm. Customer behaviors and preferences have shown that merchants are eager to make changes on their ecommerce websites following the statistics acquired from the latest research.
These finding have urged merchants to incorporate new policies and develop strategies to win sales and further learn from the online buyer in every aspect. This has given store owners the advantage of fueling themselves for the long haul and getting their sales done in the most efficient means possible.
It’s only a matter of time when the ecommerce industry starts devising new plans to adapt to the evolving trends of the new age of internet. Merchants have commenced the integration of flexible shipping, easy checkouts and guest registrations. These changes were taken into action soon after surveys confirmed that 28% customers abandoned carts due to unexpected shipping costs, 23% refused to register and 12% had trouble making their final moves during the checkout process.
Merchants have also sought through with the shipping cost debacle by introducing free shipping for special amount of shopping after learning that 24% shoppers will spend more to become qualified for this benefit.
Customers have also shown quite the appeal to online reviews as finding indicate 55% customers consult these reappraisals before spending their cash on online products. As far as social media goes, Facebook seems to dominate it by every corner. 25% of online shoppers have claimed that their shopping decisions were a result of Facebook marketing as it gets the leading conversion percentage of 1.85 from its traffic globally. Read More
The speed of your website is very important; a speedy website have reader which sticks around and online seller which sells more. The website speed enhancement is not about a button to press and voila! It’s complex but main speed monitoring tools like Pingdom or GTMetrix agreed on the fact that the heavy resource to load are usually images.
Here’s a shortlist that you may consider when building or updating a website.
To begin with
Adapt the image size to fit your content
Display image at its natural size, do not use HTML resize. A scaled image is an image that has been scaled to match the size that it is displayed. It happens usually when you’re using a WYSIWYG editor and you use handles to resize an image.
Seems basic but it can generate a lot of impact regarding loading time. Experienced webdesigner knows this fact, it is less clear in the case of final clients that update content every day.
Image size and screen resolution
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Different websites have different needs and will, therefore, need different features to be added to it. For example, the e-commerce websites that sell products may need a feature for inventory control to ensure that the items listed for sale are in stock. Though this is critical to the success of e-commerce websites, this feature is absolutely pointless on the website of an accounting firm who is no doubt promoting their services on offer but is not selling the products online.
Regardless of requirement, a feature critical to the success of all websites is mobile friendliness and responsive design support.
In today’s highly competitive and overcrowded web world, you need more than just a generic website to have an edge over your competitors. How your content is laid out, what fonts and colors you’re using can make a huge difference in the success (low bounce rate and high conversion) and failure of your website (increase in abandonment rate and poor sales).
In a nutshell, you need to focus on making your website far better compared to the competitor’s site in terms of visual appeal and functionality. Here in this post, we’ll talk about a few tips that will help you improve your online presence compared to your competitors.
Here are some of the key considerations you must pay heed to, while trying to establish yourself as a strong online identity: Read More
As you probably know, the Web has quite a competitive landscape these days. Every niche has thousands of blogs and websites competing for the same visitors. If you want to get a piece of that pie, you need to constantly improve the quality of your website.
Luckily there are many simple strategies you can use for that purpose. Below you’ll find 10: Read More
If you are looking for a WordPress theme that can fit any website and topic, we have good news for you. Monstroid, a multipurpose theme by TemplateMonster, has been released on July, 22 for the price of $79. Why is it not that much? Because Monstroid is not just a theme – it combines the power of predesigned website solutions and unparalleled flexibility of a framework. Let’s take a tour of its features:
Lots of child themes monthly
With Monstroid you get a core theme and 4 child themes on the most popular topics: Finance, Education, Portfolio, Interior & Furniture. This number grows by approximately 15 new child themes per month. For example, the recent update 1.0.1 brought two new designs – for cheerleading and educational websites. You can switch between different child themes within one website with the help of your Monstroid Wizard tool. Read More
Effort optimization and cost optimization have become the two buzzwords for any PPC marketers today. To them, every dollar spent on a client’s project counts and every wasted click-through (CTR) could bepotential but a missed business opportunity.
Managing Pay per Click (PPC)ad campaignsis also time-consuming. It requires continuous and dedicated effort from design, development,and marketing team. A typical PPC ad campaign involves a series of iterations in page design and HTML components, creation and filtration of multiple ad texts, ad copies, ad groups which are labor-intensive. Of course, the bidding strategy involved in high budget ad campaigns cannot be ignored as well.
To sum it up, it is a risk-return trade-offfor PPC managers. And,all these come with a huge accountability and cost for them. At the end of the day, PPC marketers are answerable to clients in achieving their PPC targets, that too with a pre-defined budget.
Could you then afford to gamble with the conversion rates for any of your PPC campaigns? Read More