You’re getting a lot of visitors to reach your landing page, but you’re just not making enough sales. What could be the reason for this? It’s highly likely that the page design isn’t compelling enough to convert people into paying customers. It’s a difficult task to come up with a landing page that converts, so many businesses falter here.
How exactly do you create a landing page that converts? The key is to understand the important elements of landing pages and implement them to your own website. In this article, I’ll review the 12 essential elements you should add to your landing page to achieve more conversions.
1. Powerful headline
The headline is the first thing visitors will notice about your landing page. Therefore, you need to make it as compelling and persuasive as possible. The goal is to spark interest and grab your visitors’ attention while informing them about your company’s product or service.For a landing page that converts, it’s important that the headline matches what the visitor has clicked on to see that page. Headlines should confirm that visitors are in the right place. Try to go for short headlines with fewer than 20 words to immediately get readers interested.
There are various ways to write a powerful headline, but the key is to be clear and direct. Talk about something your customers would want, such as better conversions or more subscribers. You can also ask questions or create urgency to convince people. The following Quicksprout headline is short and straight to the point. It tells visitors what exactly what they can get from them, which is better content.
Although WordPress is a blog-first CMS, it can be effectively used as a foundation for forum boards, social networks and online stores. Speaking of the latter, WooCommerce is one of the most popular ecommerce platforms due to its simplicity and compatibility with other WordPress plugins.
If you’ve chosen WooCommerce as a platform for your online store, this handpicked collection of the best WordPress ecommerce themes is just what you need. It lists 24 professional store designs with great design and rich functionality. Let’s take a short tour of their most significant features. Read More
Logo design is expensive; professional logo design is very expensive. If you are on a tight budget, or you just need a temporary logo for your company or blog, it is reasonable to try yourself in the role of a logo designer instead of spending hundreds of dollars on your brand identity. But creating even a simple logo from scratch is a difficult task, especially if you are not proficient in Photoshop or Illustrator. Here is when free online logo creating tools come to the aid.
Such online services are very popular, as they don’t require drawing or coding skills, and allow you to choose from plenty of shapes, fonts and colors.
When you install WordPress for the first time, the main questions you ask yourself are ‘What plugins to choose?’ and ‘Should I install each and every featured plugin from WordPress.org?’. The answer to the second question is ‘No’: too many installed plugins can (and will) slow down your website, so choose them wisely.
If you feel like your creative soul needs more free stuff, then we’ve got great news for you: there is a place where all possible free resources for designers, coders, marketing specialists and writers are collected, sorted and structured for your convenience. This post showcases 480+ free website design tools that will save you thousands of dollars, and tons of time.
This immense gallery is cut into 9 major categories, so it won’t be a problem for you to find the tool you need: Read More
In order to feel confident in the web design world of today, you must embrace all the current techniques, and stick to them whenever possible.
Today we are pleased to introduce you to our comprehensive guide to the most significant web design trends of 2016. The article is divided into 8 large parts:
In this part of the post the key web design trends related to page layouts are presented. You will learn:
- How flat design will be used in 2016;
- How to implement vintage elements properly;
- What typography techniques will be popular;
- What Pinterest-inspired trend is expected to blossom in the next several years;
- And more… Read More
If you own a Magento-based store, you know that this ecommerce platform is one of the best of its kind. It is difficult in development, but is extremely scalable and robust. Now, when Magento 2 is available, it’s time to consider transferring your store to the new version.
Here are some of the most significant innovations introduced in Magento 2:
The checkout process in Magento 2 has been improved in terms of usability introducing guest checkout, automatic credit cart type detection, and becoming more streamlined.
The full page caching of Magento 2 reduces the page loading time and the amount of server resources required for store’s proper operation.
New file structure
The file structure of the new Magento is simpler and more developer-oriented.
Reduced table locking
Table locking has been a common problem of large Magento stores with a lot of traffic. It occurred when many customers attempted to place their orders simultaneously, using the same database table. In Magento 2 it’s no longer an issue.
Magento 2 includes Visual Design Editor. It will allow you to modify the layout of your theme in a user-friendly WYSIWYG way. Read More
In our world of glass and concrete it is necessary to bring something natural into our lives from time to time, and vintage design trend is one of the best ways of doing it.
Today we are glad to share with you our ultimate handpicked collection of 200+ vintage freebies for designers, photographers, bloggers and just DIY’ers.
This gallery is divided into 9 categories, covering the whole assortment of free vintage and retro resources. Whether you want to design a unique t-shirt, a brand identity for your website, or just a featured image for your blog, these freebies will surely come in handy.
Cinemagraph is among the hottest fads in the design industry. If we just go by the definition, a cinemagraph is a still image with one or more moving areas to it.
In reality, however, cinemagraph is more than this cursory definition. Eric Haskell has explained in his article how animated GIFs will replace videos and images. Cinemagraphs are in animated GIF format.
Visual branding is now in the focal point of brands because it helps them in authority marketing.Cinemagraphs are becoming increasingly popular and are lending brands a hand in visual content promotion.
Resurgence of aesthetics
With visual content becoming more important than ever before, a resurgence of aesthetics seems very likely. Cinemagraph has a major role to play in this. It’s not that still images don’t invoke aesthetic feelings, it’s that cinemagraphs increase such feelings ten times.
See the image below:
It’s normal to feel confused when your eCommerce website isn’t producing the revenue you’d hoped for. It’s disheartening to see many people visiting your website, but simply clicking away without purchasing. While your Internet traffic statistics look good, your bottom line paints a disappointing picture. The issue might be how you’re projecting your company’s products or services. I’ve created an engaging infographic to bring you 30 proven tactics to improve your eCommerce conversion rate and make your website a winner. First, let’s briefly review a few tips you can’t miss.