5 Tips Every Marketing Adept Should Adopt

Marketing includes plenty of concepts. Wide usage of the internet brought completely new methods and strategies. However, the essence of marketing is still communication between production and customers, and the core remains unchangeable in its natural entity. Therefore it’s not hard to outline few helpful regularities, which would definitely make your marketing better.

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1. Understand the needs of your target audience.

Firstly, the target audience should be defined. The more precisely it is done, the more effective your marketing would be. The next setting: you ought to improve your empathy. If don’t know what your customer thinks and wishes, most probably the marketing activities you undertake wouldn’t have adequate results.

Remember that your customers are not stupid, they know what they want. Your duty consists in pleasantly showing the ways they can satisfy themselves. So, respect the knowledge of your target audience inner needs. And I don’t mean the feeling (for marketing it’s even better to keep mind calm and be emotionless as Buddha), I imply your attitude in communication with the customers.

Image source: Hand drawing Human head by Shutterstock

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Looking Back on 10 Years of Social Media

It might seem like eons ago, but MySpace was launched ten years ago, in 2003. It was the first social media giant, although LiveJournal proved to be a mild competitor. Facebook was launched one year later, in 2004, although most people know that it started as a Harvard-only closed site. Twitter made its debut in 2006, and Pinterest launched in 2010, and Google+ is the latest major contender, starting as an invite-only service in June 2011.

Social media has come a long way in the past decade. Much like adjustable height tables, people are always looking for ways to change it. Facebook has managed to remain king, but for how long? Here’s a look at the past decade of social media developments so you can ponder what the next big shift might be.

Image credit: Stock Vector Illustration by Sutterstock

The Early Years: 2003 – 2005

MySpace was founded in ’03 but was acquired by News Corporation for $580 million in 2005. Facebook secured www.facebook.com in 2005, moved to Palo Alto and scored the company’s first big-time investor, PayPal co-founder Peter Thiel. That same year, Facebook founder Mark Zuckerberg realized what he had and launched a separate, Facebook-esque site to high schoolers.

However, Facebook had yet to overtake MySpace. MySpace was gearing up to be the most viewed site on the web, prepping to surpass even Google. Zuckerberg saw limited success with the high school version of Facebook, and offered accounts to businesses including Apple and Microsoft. There was about to be a shift in the social media battle.

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5 Free Tools for Reaching PDF Guru Level

Current post-industrial era of high tech teaches us to get used to ways of information transmission different from the ones of previous epoch. It especially concerns the universal textual shape – electronic form is convenient for most major of humanity, which is proved by the wide spread of e-Books and the variety of formats.

The most popular form to keep a document (maybe after .DOC and .TXT) is .PDFPortable Document Format. The great feature of this file format lies in a view shape independent from device software, hardware and operating system. PDF may include all the 2D document info such as text, images, vector graphic, interactive forms etc. The format has been developed by Adobe Systems, nevertheless in 2008 PDF became an international standard and gained the ISO number 32000-1:2008 (source), which means it’s not a property of the company-creator anymore and the format is open for public using.

Following the decision of International Organization for Standardization I would like to present some of the best free software for PDF reading, viewing, creating and editing.

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STDU Viewer

Free PDF Tools

This program has gained recognition for being easy-to-use and rapid. Except reading of PDF files, STDU Viewer also supports a lot of other other formats: DjVu, TIFF, XPS, JBIG2, WWF, FB2, TXT, Comic Book Archive (CBR or CBZ), TCR, PalmDoc (PDB), MOBI, AZW, EPub, DCX, BMP, PCX, JPEG, GIF, PNG, WMF, EMF, PSD. Clubic.com included this utility in the list of the 50 best free programs.
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Free WordPress Theme for Health Blog

What can be more important than health? Taking care of it, you invest in your future. Blogs about health help people learn more about the rules of healthy life and share this information with others. If such a site is at issue, here is a ready-made solution aimed at bringing it online – Free WordPress Theme for Health Blog.

Its design uses blue color scheme – the most popular for such kinds of blogs, ‘cause it creates the feeling of protection and stability. Clean layout with neatly arranged blocks allows you to place all the content you have in comprehensive and attractive way. The key points you display in the featured blocks in the right sidebar. Use jQuery slider in the header to visualize some information and attract visitors’ attention. Put all the necessary links in the footer part. The supplementary menu that facilitates the users’ interaction with the future site is also placed there. Visit free template live demo page to see this theme in action.

Free WordPress Theme for Health Blog:

To download the whole package of this template, visit the Free WordPress Theme for Health Blog download page at TemplateMonster and type an email address that you want the free template package to be delivered to (don’t forget to uncheck the newsletter subscription checkbox in case you’re already subscribed, otherwise you may not be able to download the zip file). Feel free to use this template for your business, but you cannot resell it as a template.

Download Free WordPress Theme for Health Blog with PSD files (23,2MB)

IMPORTANT NOTICE:TemplateMonster does not provide support services on free templates – including this one. We only provide support for the products that are being purchased from TemplateMonster. Our free templates are produced according to the latest web standards and we’ve been trying to make the process of working with them as easy as possible, so for people with minimum web development experience it should be easy to work with them. However, if you don’t have any experience, we recommend you to refer to the tutorials or community forums on how to work with platforms that each respective template is made with, or to hire someone to do the job for you.

Logo Design Disasters: Business Advertising Gone Wrong

They say a picture is worth a thousand words, but sometimes in the case of business logo design, the visual image can just lead to disaster. Nothing is worse for one’s reputation than a design that sends an offensive, sexually explicit, or confusing message to potential customers. Here are some logo design failures that can teach us a few key lessons about the basics of marketing.

Sexually Suggestive Catastrophes

Locum, a Swedish property management company, inadvertently created a sexually explicit logo reminiscent of I ♥ NY slogan when they replaced an O with a red heart in this logo design. The moral of the story here is: sometimes, clear text is worth far more than a picture.

This one has been circulating around the internet for ages now – sometimes even the most innocent symbols can come together to form an offensive image.

One might think that incorporating the initials of a company name is the perfect way to make a logo memorable – but this Doughboys corporate logo is memorable for all the wrong reasons.

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Gamers? Check These 5 Best Gamer Sites in Terms of Their Design

Times of a stereotype that video games for kids, teenagers or fat no-lifers have passed. Now it’s usual when company of adult people gathers to make tournament in Mortal Combat for example. No one wonders when some guy spends evening with his girlfriend playing xBox.

Game industry is a strong power in the capitalist world. Garnter informs the interest to video games will grow 27% every year and consumption will reach the point of $112,163 million by 2015 (source). With the increasing popularity of handheld devices plenty of mobile games are released, so every smartphone user can be with his favorite game 24/7. Also we shouldn’t forget about online games, which are a precious escapist hobby for many people.

Of course web designers couldn’t ignore this important sphere of human life, especially considering significant portion of them adore games. The themes for gamer websites are developed with love and understanding. Don’t believe? Okay. Let me prove this by demonstrating the 5 most appealing gamer websites.

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If you would like to make your gamer website as visually attractive as the the aforementioned ones, you ought to check here.

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1UP

It’s the third most popular gamer website, and I can undoubtedly state that one of the main features that lead 1UP to web success is the outstanding design. The interface is friendly: various content is structured in suitable way, so there is no need to concentrate deeply in order to find the information needed.

The website carries its own karma system, which is a good course for strengthening user connection with this resource and other users. And if you are in the system it’s so easy to watch the life of 1UP community with the help of the special auto-refreshing widget, which shows all the activity on the site.

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Joystiq

The first thing I noticed is a fresh solution on the navigation bar, where all the topic are visualized by means of icons: Mobile for for mobile games, Xbox controller for Xbox games, mouse for PC games and so on. The look of the website is quite pretty due to orange elements. Then, Joystiq offers a quotation related to game industry – brilliant invention – anyway, I’ve never seen anything like that before.
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HTML for Copywriters

Copywriters are strange and mysterious personalities that live their lives on the web. Imagine that we are living in the XVIII-th century or even earlier, how would they call copywriters? Scriber? Nègre littéraire? Or just the Slaves of the Pen?

For someone copywriting is a hobby, for others a must, anyways today copywriting is everywhere: in advertisements, TV commercials, brochures. Whenever any company needs to promote itself (through press releases, leaflets, newsletters or anyhow else), it needs copywriters.

Web needs copywriters to write promotional emails and fill web pages with content. Copywriting is purely everywhere – on big posters, newspaper ads and in every slogan, “Just do it!” that’s copywriters. Today this is the most creative and most demanding branch of writing.

When it comes to write something for the web copywriter needs to know basic HTML, in order to understand how things work. He needs to know basic markup of the web page, that’s really important for blog’s copywriters. That’s why today we would like to give you most essential HTML tags that every copywriter should know.

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Eight Common Web Design Mistakes

Web design is a tricky business if you’re fairly new to it, but with a reasonable amount of common sense it’s not hard to design something that’s quick, clear, and enjoyable to look at and use. Nowadays a website is as important as a storefront, if not more so – especially as traditional stores situated on main street continue to decline as the new millennium wears on. So with this new-found reliance on websites as the front end of a good company image, we’ve provided eight common web design mistakes for you to note down and avoid, should you wish to take on the task of designing your site yourself.

1. “Minimalism is the solution to everything.”

Image Source: Stock Vector Illustration by Shutterstock

There are websites so cluttered that it’s hard to understand how to use the site on anything that isn’t an IMAX screen. But at the other end of the scale are sites where there’s so little on the page that you begin to question the use of the real estate available to you. A home page shouldn’t look like a hoarder’s closet, but it should certainly have a menu, features, and generally feel populated. Try to find the line between “clean” and “barren” in your design approach – less isn’t always more.

2. “Plugins, widgets – must have more!”

Common Web Design Mistakes

Image Source: Stock Photo by Shutterstock

On the other end of the spectrum are those web designers who feel that the more plugins that offer useful features on any given page, the better. Now, plugins really can make a website a lot more useful for the user. Things like social sharing buttons, options to change font size or site theme, and even nice little chat widgets in the sidebar (unless the chat is dead for months at a time, which’ll look terrible to new visitors) can improve a site’s appeal. But stuffing the site with little feature-packed boxes and other additional functionality can not only begin to feel claustrophobic, but it can actually affect the site’s performance, which is the last thing you want to do.

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Free WordPress Theme for Hotel

We are ready to gladden you with the fresh freebie from the professional designers. Free WordPress Theme For Hotel – here is off-the-peg solution for your hotel business that will help you say a warm welcome to your visitors online.

Pleasant to eyes white and orange color combination will cheer up your visitors, and make the time spent on the site pleasant. Of course, you can easily change this color scheme into the one you need. Use the jQuery slider to place the images of apartments to engross the visitors’ attention. To announce hot offers and events, feel free to use the featured blocks in orange color below the slider. If you have Flickr account, place the link in the footer section. Your visitors will easily book whatever room they need just visiting the Booking page of your site. If you still have questions about the way this theme looks like, follow this link to see its live demo.

Free WordPress Theme for Hotel:

To download the whole package of this template, visit the Free WordPress Theme For Hotel download page at TemplateMonster and type an email address that you want the free template package to be delivered to (don’t forget to uncheck the newsletter subscription checkbox in case you’re already subscribed, otherwise you may not be able to download the zip file). Feel free to use this template for your business, but you cannot resell it as a template.

Download Free WordPress Theme For Hotel with PSD files (64,5MB)

IMPORTANT NOTICE:TemplateMonster does not provide support services on free templates – including this one. We only provide support for the products that are being purchased from TemplateMonster. Our free templates are produced according to the latest web standards and we’ve been trying to make the process of working with them as easy as possible, so for people with minimum web development experience it should be easy to work with them. However, if you don’t have any experience, we recommend you to refer to the tutorials or community forums on how to work with platforms that each respective template is made with, or to hire someone to do the job for you.

Ways to Make Your Joomla Website Search Engine Friendly

Undoubtedly, Joomla is a powerful content management system with number of in-built rich functionalities. There is myth in industry that from search engine point of view Joomla is not as good as WordPress or Drupal. In-fact all CMS’s including Joomla, Drupal, WordPress or any other can be good for SEO. Google doesn’t really consider how you build your website but looks for what ultimate HTML output is. If you follow best SEO practices for link building, content, and the interlinking of web pages, Joomla is great. If you are a Joomla Expert, you need to take care of SEO considerations while development of a website. Hereinafter you may find some tips to make your website SEO friendly.

Image Source: Photo by SEOPlanter

1. SEO Friendly URL:

First and most important thing you need to pay attention is to optimize your web page URLs. Your URLs must be keyword rich and informative. Joomla’s SEF extension is available to help you in getting right URL.

2. Unique Meta Data:

If you do not put Meta data to a page then details will be retrieved from Global Configuration. It might cause duplicity and not good for your website health. Besides, there is no sense of using same Meta data for different pages because every page is unique and has its own requirements. Joomla expert SEOs must need to use unique Meta Title and Description for each page.

3. Set Title as H1 Tag:

Using H1 tag as article title decorator is a nice idea from SEO point of view. Use your top priority keyword in H1 tag as it is a vital on-page ranking factor.

4. Customize 404 Error Page:

If you have website in Joomla then it might use default 404 error page. It is not recommended by SEO specialists to use default 404 page. Go for a customized 404 page with links to important pages of your website.

Image Source: Photo by SEOPlanter

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