There is a dirty little secret in the business world: Sometimes it doesn’t matter how good a product is; it just won’t reach the potential sales it should. Sometimes you have a product that does well, but it’s overtaken by newer competition. Other times, it just falls into obscurity with time. It is a part of the changing market, and not everyone keeps up all the time.
This probably has you in a cold sweat. How do you get past this kind of drop in popularity or break into the market in the first place, especially if you have tried in the past and been unsuccessful? There are many paths you can take, but there is one that is more beneficial than any other: rebranding.
What Is Rebranding?
Image Credit: “Collected Backs”
Have you ever seen an old product suddenly adopt a new tagline or commercial style? Of course you have; it happens all the time. Products have to adapt to a changing market and new demographics. If you have ever seen a commercial from the ’80s vs. the ’90s, then pit them against today, you see a lot of popular brands that have changed slightly over time.
That is all rebranding is. It is taking either a major or a minor element of your brand and changing it. You might do this in a small way, such as changing the catchphrase in a series of commercials. Or, you could go all the way and change the logo, the name or even the target audience of a product.
Famous rebranding example: Apple was once fun and colorful, then it almost went bankrupt and got rebranded into white, minimal and shiny (read: stylish):
Cascading Style Sheets abbreviated by web developers to CSS is a style sheet language used for describing the presentation semantics (the look and formatting) of a document written in a markup language. CSS was created to enable the separation of document content (written in HTML or similar) from document presentation, including the elements like layout, colors, and fonts. The distinction of CSS3 lies in the specification that it is divided into several separate modules. Each of them adds new capabilities or extends features defined in CSS2.
To make a long story short, CSS3 have replaced the outdated web development techniques with newer approaches, which made the process faster, easier and more efficient. If you are trying to master this modern technology, our collection of CSS3 tutorials will be really helpful and timely. Below you will find the latest ones released this November. Their application will make your websites more beautiful, dynamic and impressive.
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When beginning your journey towards becoming a web designer it sometimes seems as if there is a plethora of resources available on the web. There are many different aspects of creating a website. Often the only way you will know whether something is effective or not is through sheer trial and error. In order to make your life easier we have compiled a list of the most important websites you should know as a web designer.
If you feel we have forgotten any please feel free to share them with us in the comments below.
Smashing Magazine was founded in 2006 and is perhaps the best resource for web designers. The site offers an excellent Showcase section that hosts a large collection of great designs. Whether you need a tutorial for something or are just looking for some inspiration, Smashing Magazine will always have what you are looking for.
Ever been in the situation where you saw the perfect typeface (font) on a website but you can’t seem to identify just what it was. Well in a situation like this you can either spend hours scouring the web for something that looks similar or you can head to What the Font. The site allows you to upload a logo or an image with the font you need and the website will help you identify just which one was used.
Web Resources Depot is a great site if you are looking for free resources to build your website, on a daily basis they offer free scripts, icons, frameworks, images and more. Whether you are looking for buttons, charts, fonts and many other things to improve your website, then this is really a great resource, and one you should visit on a daily basis.
If you are looking for a perfect skin for your online project, you are in the right place to find it. Here is the compilation of free website templates that were presented in our weekly series during the autumn time.
What will you find in the following collection? The professionally done themes with visually-effective layouts for various business spheres. Being created with your business needs in mind, they are able to present your ideas in the best possible way. Low-key style solutions, designs in bright colors, monochromatic layout – all this you can see in the featured below themes. Most of them are Joomla templates, carefully created for your web presences. Here you can also find Free Bootstrap Responsive theme for photography project. Don’t hesitate, and have a look at the following collection. We hope, you’ll find here the theme you need for a good start of your online business or redesign of the existing one.
A guide to creating pages that display correctly on a range of viewing devices Media Queries have long been considered a bit of a dark art by a large number of web developers, but since the appearance of CSS3, they have actually been relatively simple to implement. Media Queries check devices that are attempting to view your content for certain features which will determine the way the content must be viewed, and implement this accordingly. Tablet, ultrabook or laptop – your website has to be viewable on each. A notebook is likely to have different viewing and interaction requirements to a tablet PC. Here’s a short summary of how to use Media Queries to make your website easily accessible to all.
Image Credit: “Screen Techonology” from Shutterstock
So, we are going to link different style sheets corresponding to the size of the browser window to the same HTML page. This will help us to avoid
First up, there’s the W3C (World Wide Web standard) way. In your ‘head’, you would write:
Check for the horizontal pixel count and insert a different number accordingly
We can call involving negative space a current trend in logo design. As you know, negative space (or white space) is an empty space between the design elements (positive space) of your composition. The term is closely connected to the principles of minimalist approach, extremely popular in logo design today. Developers adherent to minimalism have to be highly creative in order not to make something monotonous and inelaborate. Clever usage of negative space becomes very useful if you want to avoid these points. The smartest logos usually reveal some hidden shapes after a few moments of contemplation. People like mind games if they are not too tricky of course and they can solve the rebus quickly enough to feel smart. The technique helps to keep customers’ eye longer as the logo seems more interesting, informative and worthy of their attention. Besides, negative space is the perfect mean to keep ideal balance and make the logo look clean, catching and professional.
Needless to say how important the logo is for the company. Here we talk about unique brand identity which will be company’s business card for many years. That’s why creativity is welcomed. It’s not a secret that the logo should reflect main company idea and stick to the corporate style and colors. But what about the hidden images created by the negative space? Surely, they should also be relevant to the particular business sphere. But the matter is not that simple as it seems. The goal of negative space images is to make the concept more clear and obvious, to reveal more information about the company in the artistic, figurative manner. In other words, the viewer should understand what product the company offers without reading any text.
As you see, negative space should be considered not like emptiness that need to be filled, but like the mean for unobtrusive expression, allowing us save harmony and simplicity of composition which is essential for good logo design. Below follows a collection of negative space logo designs which will completely clarify the issue for you.
You can also follow this link to know more about negative space solutions able to improve the typography of your website.
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The fourth Thursday of November has come at last, which means that American families are busy with thorough preparations for celebrating of the annual Thanksgiving Day! Fattened turkeys are waiting in the scorching ovens for their solo in the center of the festive table, although we can’t prove for certain that Pilgrims paid tribute to their protein rich flesh in 1621 in Plymouth during the first ceremony. Actually turkey enjoys the deserved popularity among Thanksgiving delicacies because of far more prosaic reasons. Wild turkeys were widely spread all over the New England those days and unlike hens or cows, for instance, they are absolutely useless when it comes to producing milk or eggs.
Turkey is not the only eatable guest that was not invited on the first celebration. Cranberry sauce and sweet potatoes also became traditional later on. We won’t keep the intrigue and simply reveal the fact that, unfortunately, potatoes has not been discovered by Pilgrims yet and sugar, an essential ingredient of cranberry sauce, has been an unobtainable dainty either. Lack of necessary components prevented the Pilgrims from baking a pumpkin pie; nevertheless, the second Thanksgiving was marked by this significant event.
Owing to Abraham Lincoln the holiday gained its official public status in 1863. Now Thanksgiving is considered a special day for most Americans. Notwithstanding all this fuss with NFL football games and Macy’s Parade, it’s a great time when we come back to our hometowns, meet our school friends on holiday’s eve, eat, drink, communicate and spend time with our family. All of us have lots of things we are thankful for, sometimes we forget about them and regret about some broken dreams. Thanksgiving is a good occasion to tally up in a warm cozy atmosphere and to make the right accents in order not to miss really important things…
Happy Thanksgiving Day!
Windows 8 is a current release of Microsoft’s Windows operating system with striking changes oriented on improving user’s experience on many contemporary mobile devices. If you use the platform, it means that you want to be up-to-date and operate only the latest, advanced technologies. This fact also proves that you spend a lot of time in front of your PC, tablet or notebook monitor. Surely, you settle down your working space trying to make it more comfortable and welcoming.
Our today’s blog post is targeted on the aesthetic appeal of your desktop, as this is the first thing you see starting your computer. Of course, some users are apparently oblivious of their desktop wallpapers and are completely satisfied with the default themes. But the majority of creative personalities like to insert original individual strokes into everything they touch, especially when we talk about slight modifications which don’t take us any time or efforts. So what would you like to see on your desktop next time? Maybe you prefer something funny bringing a smile on your face or something obscure and futuristic arousing vague emotions somewhere deep inside, or you tend to light natural landscapes refreshing and energizing your mind?! Herein under you will find a collection of cool free Windows 8 wallpapers ready for installation to the desktop of your computer. Hope they will bring certain diversity into your life and inspire your future work.
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Are you ready for the next big thing? If yes, this post is for you. Free Bootstrap Responsive Template for Photography Site is what we are going to offer you today. You know about the recent launch of Bootstrap templates, and here is the one that you can get for free.
Within this free theme you get the native Bootstrap functionality and unique add-ons from TemplateMonster developers. This theme is responsive and it means that your site built on the basis of this theme will be accessible from various portable devices. The original set of its pages goes with additional 404 page. The design is elegant with effective accents. Various animation effects like hover effect of the menu button spice it up making even more appealing. The layout of the gallery page is grid-based. Free template live demo will show you everything in details, thus telling you more about Bootstrap templates with original functionality and premium quality.
Free Bootstrap Responsive Template for Photography Site:
To download the whole package of this template, visit the Free Bootstrap Responsive Template for Photography Site download page at TemplateMonster and type an email address that you want the free template package to be delivered to (don’t forget to uncheck the newsletter subscription checkbox in case you’re already subscribed, otherwise you may not be able to download the zip file). Feel free to use this template for your business, but you cannot resell it as a template.
IMPORTANT NOTICE:TemplateMonster does not provide support services on free templates – including this one. We only provide support for the products that are being purchased from TemplateMonster. Our free templates are produced according to the latest web standards and we’ve been trying to make the process of working with them as easy as possible, so for people with minimum web development experience it should be easy to work with them. However, if you don’t have any experience, we recommend you to refer to the tutorials or community forums on how to work with platforms that each respective template is made with, or to hire someone to do the job for you.
This is not something to tell though you definitely know WordPress is the best blogging CMS ever! So why not to make your WordPress based blog even better? Here we’ve outlined most popular and effective WordPress typography plugins. With the help of these goodies you can adjust your blog/website typography making it more eye-friendly though improving readability and popularity of your blog/website. Check out the following round-up and feel free to use these cool plugins and extensions.
After the Deadline uses artificial intelligence to check spelling, style, and grammar in WordPress.