If you think your e-Commerce website is starting to lose its profitability, it’s time to think about website redesign. There is no doubt that there will be many factors contributing towards the fall in profits or the decline in conversion rates, but there is also a good chance that errors or certain shortcomings in website design are contributing to the fall in profits.
Here, you might have a question, “If there were problems in the design of the website, why was it profitable earlier?” Well, the thing is, the expectations of your target shoppers evolve and they start expecting better things from your site. And if they find that your website is not offering them something they want, they will go to some other site. The options for them, as they say, are immense; so it’s imperative that your website is able to meet their needs and requirements to the T.
Image Source: blue Circle of people background – RASTER VERSION by Shutterstock
Redesigning your website helps you give a whole new look and feel to your website, but its core remains the same. The personality and character of your eCommerce website won’t change; all you will be doing is putting some new clothes on it.
There are plenty of designing elements that you can redesign, and the list at times can be endless, so much so that if you don’t limit your redesign endeavor, chances are that you will be building a whole new website. But you don’t want to be doing that, and this is why, you will need to prioritize.
Let’s take a look at a few priorities that are focused on improving your website’s conversion ratio and at the same time also help increase the loyalty quotient of your target customers.
Feel free to check them out!
WordPress Themes got revamped. What does it mean? From now the installation of WordPress themes becomes much easier. TemplateMonster has launched Cherry WordPress Themes that feature WordPress + Cherry Framework + Bootstrap Functionality! Cherry Framework is a software framework created by TemplateMonster’s development team.
The main features of Cherry WordPress Themes
1. One of the most important points is the Ease of Installation process. You get things done just in the WordPress admin panel. You can see it while checking out Installation steps:
- Go to Appearance > Themes > Install Themes and upload zip file CherryFramework.zip;
- After upload completes hit Activate button;
- Once again go to Appearance > Themes > Install Themes and upload your themeXXXX.zip file;
- After upload completes hit Activate button.
To make your WordPress website look like our live demo, follow 5 more steps.
- Go to Cherry Options > Import and upload the options.json file;
- Then upload widgets.json file;
- Hit Import Settings button;
- Upload .xml file;
- Hit Save Changes button, to activate SEO-optimized permalinks structure.
2. Extensive Bootstrap Functionality
It is integrated seamlessly with WordPress.
3. Responsive Layout
The themes you get come with several possible layouts.
4. Framework + Child Theme
These themes allow you to create child themes that possess the same functionality as the parent theme. You can modify them without changing the parent theme itself.
Of course, there are more advantages of Cherry WordPress Themes. Within them you get a bunch of powerful features: the framework will be automatically updated, you can choose the variety of post formats, content is generated via shortcodes, filterable gallery is included.
If you want to look beyond the words and see such templates in action, check out Free Sample.
Now let’s see the Cherry WordPress Themes that are in the focus of our attention today!
Effective mobile app development is about proper conceptualization. Yes, you can be as technically astute a developer as possible, but if the ideation behind your app is haywire, there is very little chance that the app is going to achieve any degree of success.
This is why effective conceptualization is called the foundation of a successful app. As can be imagined, this is not something that is easy and a great concept is an outcome of a lot of effort. You need to clearly define a conceptualization strategy that allows you to create an amazing iPhone app.
Let’s take a look at six tips that will have a bearing on the conceptualization strategy that you put in place for developing a mobile application.
It Begins with the Client Brief
When a client comes to you with a project proposal, the bells of ‘conceptualization’ start to ring. But, first, all you need to do is listen to what the client has to say. You must clearly and comprehensively understand the project brief, meaning you need to be very clear about the project’s purpose and its objectives.
There is a good chance that the client doesn’t have a very clear idea about what he wants. So, all he knows is that he wants a mobile app to satisfy a particular need or demand of his business. But the purpose, objectives etc. are not clearly defined. As can be imagined, this makes proper conceptualization difficult, so as a developer, it’s your job to flesh out the project details. You will need to conduct a comprehensive process of requirement gathering and analysis to ensure that you have a clear idea about what the client’s project, is all about.
This help you think in the right direction.
Researching the Market
Focused conceptualization is also a result of getting more knowledge of the market. So, if in this case, you are developing an iPhone app, you need to know about the market of iPhone apps and also all the apps making their presence felt on the iTunes store.
You need to undertake focused research about your target market, which includes the consumers of your app, and all the competitors. This will allow you to conceptualize an app that keeps the demands of the market in mind. If you know what you’recompeting apps are up to and also get an idea about their strengths and weaknesses, you will get an idea of what to do and what not to do.
Here, it’s ‘what not to do’ that counts. You shouldn’t make the same mistakes that your competition is making.
Since the date when the last highly innovative Microsoft’s brainchild saw the world, debates over its usability still continue. Now Windows 8 possesses completely renewed, modern-style appearance. Its Live Tiles got rather creative futuristic look. The operating system stepped away from traditional interface and replaced the start button with tile-based system. The design was intended to enhance usability and create a revolutionary interface suitable both for desktop computers and portable devices. We can say that the idea to hide controls and free more space for content definitely makes sense for gadgets with smaller screens. Unfortunately, the novelty faced a good portion of criticism from the side of PC users, complaining that their lives became a little bit more complicated.
For justice’s sake we should say that the owners of handheld devices have gotten used to hidden features and are always able to find the needed access. As to PC users it turned to be rather unexpected that they should click the right button of the mouse to expose the URL bar or the list of tabs in the browser. To make the back button visible they should roll over the left side of the screen, which is also rather confusing. So, according to usability experts, Windows 8 is frequently blamed for making some things difficult to find, introducing two separate working environments and creating applications with low information density.
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Let’s try to summarize some main Windows 8 usability cons and make our own conclusions.
1) It’s obvious that Windows 8 better suits content consumption rather than production of the latter and performing several tasks simultaneously. Portable devices are more convenient for content consumption as we are not restricted by the limits of our office or apartment, while production and multitasking still stays the prerogative of desktop computers.
2) Surely, users can exploit different interfaces for different tasks, but it doesn’t seem too convenient as you should remember which app goes well with particular framework.
3) The next usability drawback is that Windows 8 folds all desktop apps into a single thumbnail. It is rather irritating because you should remember what is running in the desktop and go back to that app to continue working with a document.
4) Working with a mouse you should hover for some time over the upper left or right corners of the screen to bring up the Switcher or Charms menu, it slows down the user of course, but the fact that the menus are hidden and you should remember where to find them demands a little bit more practice.
5) Another issue with key menus in the corners is that they mess with scroll arrows in some apps. The scroll arrows are very close to the bottom corners of the screen and can’t be considered good places to arrange controls.
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All of us have heard a lot about skeuomorphism in web design as it has become a trend commonly followed during interface development. The technique supposes exploitation of familiar images existing in real life bringing them into virtual world, which makes the interface easier for user’s understanding. Designers simply imitate elements we use every day for certain purposes and place them according to the associated functionality. Actually this similarity serves aesthetic decorative purposes helping to impart certain style to the layout. All those textures, ribbons and objects can look rather personal informal and playful, that’s why skeuomorphic designs are really winning for games, blogs, journals, art galleries etc. They look very creative, yet cozy and the user, especially the one not on short terms with complex technologies, feels extremely comfortable in such digital environment as everything seems well known and welcoming.
The relevance of the technique is always the matter of designer’s preference and website designation as skeuomorphic layouts can be completely unsuitable for particular project categories, such as online stores and ultra-modern sites, where everything is focused around pure functionality without excess decorative details distracting the user from main goal.
If you are on the verge of creating a user-friendly website oriented on average visitor, our collection of free beautiful skeuomorphic Photoshop goodies will be exactly to the point. They will help you develop the design able to stir up the needed emotions and responses in users’ hearts.
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TV commercials can drive us mad sometimes, but not in case when they are artistically done and feature the bursting creativity. When they are nicely produced, they make us smile, laugh, or even feel a bit of sadness. Being well-written, they possess the promotion power that is unbeaten. For us, the Internet users, the web niche of commercials can be of a great interest. What about snazzy and eye-catching Web Browser Commercials? Have you seen some of them? They use the effective and easy-to-perceive way of telling about the latest innovations, and about the obvious advantages of the certain browser. We’ve compiled commercials of different years, and while watching them you can follow the so-called advertising history of browser commercials. So, here are 10+ Web Browser Commercials that will undoubtedly amaze you.
Do You Know This Guy? Internet Explorer
Google Chrome Speed Tests
Keeping up with the latest trends is the must-have point of the successful online business. Start with a good execution of your project, add a bit of creativity, and you’ll reach the goal – fully-functional site that will be interesting for the clients. Free Website Template for Cooking Site can be a good basis for your efficient web presence.
What makes this theme an appetizing one for starting a site? Its easy on eye design in soft colors is the first thing that you pay attention to. Such sappy colors like these are associated with tasty dishes, and turn out to be a perfect fit for culinary sites. The optimal set of pages, thought-out division of the content blocks, visually-effective slider in the header – all this will come handy for presenting the information you have in the most favorable way. To see this goodie in action, check out its free template live demo. And don’t hesitate to get it for free.
Free Website Template for Cooking Site:
To download the whole package of this template, visit the Free Website Template for Cooking Site download page at TemplateMonster and type an email address that you want the free template package to be delivered to (don’t forget to uncheck the newsletter subscription checkbox in case you’re already subscribed, otherwise you may not be able to download the zip file). Feel free to use this template for your business, but you cannot resell it as a template.
IMPORTANT NOTICE:TemplateMonster does not provide support services on free templates – including this one. We only provide support for the products that are being purchased from TemplateMonster. Our free templates are produced according to the latest web standards and we’ve been trying to make the process of working with them as easy as possible, so for people with minimum web development experience it should be easy to work with them. However, if you don’t have any experience, we recommend you to refer to the tutorials or community forums on how to work with platforms that each respective template is made with, or to hire someone to do the job for you.