Marketing Evolution Theory Explained

Marketing emerged as a branch of economics. On the early stage of its development marketers tried to understand principles on how to operate channels of distribution. Most economists state that market price is determined by fluctuations of supply and demand, without paying attention to various levels of distribution. At this stage marketing was mainly descriptive and institutional. In addition to the channels of distribution, initial marketing paid extra attention to advertising and traveling salesmen, and therefore it was perceived as another one term for sales. Years passed before they could get rid of this connotation.

The classy idea of marketing – “Understand and satisfy“, became real revolution in business practice. However, technological revolution of 80′s – 90′s of the XX century, challenged traditional model of consumer marketing. At the turn of the century another one marketing revolution riped out.

Classy marketing concept is actually pretty simple and elegant – “Find the need and satisfy it“. In this model, the starting point for marketologists has always been unmet needs of the target audience and the wording of relevant offers. The main task of marketing is to create ideal products that meet all wishes of consumers. On stating and analyzing these wishes, the best way of marketing the product is getting. Once information about improvements was delivered to the target audience, the company and the shareholders could take their share.

For many years after this paradigm was formulated, it remained the basic principle of action for those engaged in consumer marketing. But today marketing practice developed absolutely different model of behavior. In contrast to the first model, it can be called the “marketing of new ideas.” The main objective of this model is quite radical: make product, create a brand, tell consumers how to use it, and maybe they’ll like it.

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Marketing Wisdom in 50 Quotes

Someone defines marketing as art of selling, others suppose it to be the simple professional activity concentrated on communication of a product and a customer, the third point of view states marketing is a link between consumers’ requirements and their economic potential. As for me, all these definitions do not embrace the whole picture of marketing essence. That’s why I dare to choose the different interpretation – I wouldn’t be afraid to call it science. Yes, real modern branch of sciencemarketology.

You might argue the statement: first of all, this science does not have the scientists. Sure, I wouldn’t deny, the level is far from academic. However such informality of marketology brings a chance to get out of strict official science bounds and get quite progressive conclusions and results. It can be considered as a great advantage by someone. By me, for example. Moreover, some of specialists are real marketing gurus: their knowledge authority can with no problem give odds to many true-science researchers.
And you know what? I would gladly share personalized marketing (internet marketing in particular) wisdom with you: just check out the quotations from quality marketologists and other smart persons below.

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History of the Graphical User Interface

The comfortable front-end side of modern operation systems is taken for granted by most users. But it was not always so cloudless, the developers underwent turbulent path of improving and modernizing.

Yes, today we’ll talk about graphical user interface (GUI) and its evolution. GUI is a type of user interface that allows users to interact with computers and hand-held devices preferring to use images rather than text.

There are a lot of windowing systems from different vendors, nevertheless their base elements are quite similar: window, icon, menu, pointing device (also abbreviated as WIMP). In the name of a user’s comfort GUI exploits the skeuomorphism idea of desktop metaphor: the computer monitor is showcased as the user’s desktop, where objects such as documents and folders of documents can be placed; a document can be opened into a window, which represents a paper copy of the document placed on the desktop. The “pointing device” for almost all of the GUI operation systems means a mouse, however the keyboard can also participate in controlling.

GUI replaced such type of interactive user interfaces for computers as command-line interface (CLI), which is totally text-oriented: you need to type special commands in order to issue some changes on the computer. But the precursors of the graphical interface appeared long before CLI went out of fashion. So, let’s start to check the stages of the GUI path through the history.

Harbinger Era

The first thing we can nearly call the graphical user interface forerunner is Sketchpad, a revolutionary computer program developed by Ivan Sutherland in 1963. The author was the first computer scientist who brought the concept of multi-panel windowing system and real-time graphic display into his program.

Graphical User Interface

However, if we take into consideration more GUI-like early elaborations, the oN-Line System goes to the fore. The system was created by Doug Engelbart’s team within the confines of Augmentation of Human Intellect project at the Augmentation Research Center at SRI International. The NLS combined a mouse-driven cursor and multiple windows used to work on hypertext.

The oN-Line System can evoke even more interest, if knowing it resulted into the first GUI, developed by Xerox PARC with the help of people from SRI in 1973. So now we should move to the next paragraph.
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The Best Marketing Infographics Created in 2012

Nothing can compare to infographics when we need to present large amount of complicated information in simple digestible manner. From ancient times people communicated with the help of graphic symbols. Present technologies made a huge leap since then, but pictures still rock! Visualizing bulky content, infographics make it easier to explain our viewpoints, concepts and ideas to the audience. They save us a lot of time during learning as well. The secret lies in the process of how our brain perceives and processes information. Illustrative images immediately grab our attention as they stand out against the plain text, that’s why such efficient mixture lets us study the content more efficiently and keep it in our mind longer. We can call infographics a good alternative to traditional methods of information rendering.

The points of our today’s interest are marketing infographics. It’s an undeniable fact that apt marketing strategy is able to place your website on top of the rating list and vice versa. Marketing issues may seem confusing and ambiguous, which makes them a perfect subject for infographics. Surely, not each and every infographic is able to enrich your skills. But the ones below are really worth viewing as they combine professional outstanding design with in-depth theme research. So, here they are – the best marketing infographics of 2012. We are sure that they will clarify a lot of embarrassing marketing points for you.

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The Anatomy of Content Marketing Infographic

the best marketing infographics of 2012

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Mayeul Akpovi, the Timelapser. Art Video for Eyes and Soul

Its Majesty Internet may open really estimable pearls (that’s why I compassionate people of the pre-internet era). The most interesting thing is those information gems are so different that representatives of diverse strata have a chance to find something nutty exactly for themselves.

So, today I’d like to present a pearl that, to my opinion, would inspire web-design and other artistic people. Say hello to Mayeul Akpovi and his notable works. Mayeul was born in Benin, now he lives in Besançon, France.

Paris in Motion
Mr. Akrovi is a Motion Time-lapse Photographer, a short Filmmaker and a Corporate video producer. Not sure what a Timelapse is? Well, I wasn’t as well, but Mayeul prudently explained the meaning of the term on his website: “My work is focused on the capture of time and space as accelerated video while adding an artistic and sometimes cinematography touch. This process is called «Time-lapse»”.

Anyway, it’s just a cold definition: to realize the whole picture of this type of art you should check Mayeul’s compositions, which are concentrated on urban life.
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How to Choose an Animation Style for Your Product Video

Today the popularity of communicating product value through animated videos has made businesses realize their potential in convincing their audience. Not only do they convince a potential customer, but also help in launching a product, giving a demonstration and building a brand.


Image Source: Filmstrip, 3D by Shutterstock

Animated videos also help businesses by giving them a strong online visibility. Being of different kinds they are able to take care of a business’ different communication requirements. Let’s see the kinds of animation that a business can take advantage of:

1. 2D animation: This animation technique brings out the illusion of movement of drawings or objects to its viewers. Such illusion is achieved with the help of animation software, where images are sequenced in progression and are then shown at a rapid movement.

2. 3D animation: This makes use of computer generated images to give a three dimensional view to its viewers. It involves creation of 3D modeling of objects and their surroundings which are then given a 3D effect. They succeed in creating an atmosphere of virtual reality in front of their audience. Read More

Winter 2013 Joomla Events You Should Know About

After checking out the post about top WordPress events in winter 2013 I decided to complement the topic and to cover the winter events of another platform – this time Joomla fans should be satisfied.

The name Joomla is phonetically identical to the word “Jumla”, which is translated from Swahili language as “altogether”. So it’s not surprising Joomla team makes the organizing of the different type events a regular practice – as for me, the meaning undoubtedly intimates. Above that, such occasions bring a great chance to rest from working routine; however, the rest is not going far away from job moments: the visitors get acquainted better with the IT community, share their ideas with each other.

Interested? No problem, let me present you some top Joomla events in winter 2013 that will take place in different parts of the world.

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Joomla! Day Melbourne 2013


Date: Thu. 17 Jan, 2013 8:00 am – Tue. 22 Jan, 2013 8:00 am (Fri. 18 Jan, 2013 1:00 am – Wed. 23 Jan, 2013 1:00 am EST)
Duration: 5 Days
Location: Swinburne University, Burwood Rd, Hawthorn, Vic, Australia
Website URL: http://melbourne.joomladay.org.au

Joomla Events winter 2013

Image Source: Melbourne Skyline Looking by Shutterstock

I believe this Australian conference will be the most notable Joomla event this season. In any case it will be the most long-lasting one – the organizers announced the conference will take 5 days.
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May Santa Deliver Peace and Love Right to Your Door…

Do you feel the spirit of Christmas hovering in the transparent frosty air? Santa Claus is whipping up his reindeer cause he is very busy tonight. Millions of kids are waiting for their Christmas presents. Their stockings are hanging over the fireplace; they should be filled with sweets and presents till morning. Green Christmas trees, symbolizing the life, are standing in each house. Their rich ornamentation creates a special atmosphere of holiday. Glowing garlands are hanging everywhere; their light is so warm and welcoming that even night darkness backs away. Carols are heard on every step. They fill our souls with happiness and reverence before the most heartwarming holiday of the year. We all celebrate the birth of Jesus Christ!

Christmas is a wonderful time to be with the family, exchange presents, go to the church and just have fun! Holiday feast is also an important part of celebration. Stuffed turkey or goose, meat, gravy, potatoes, vegetables, and certainly Christmas pudding, mince pies and fruit cake will delight our friends and relatives at the holiday table. You can hardly find a single person not spanned with the Christmas mood, it seems as if the whole world with all its inhabitants has become better at once. It’s time to join the general revelry!

We wish you a Merry Christmas! Believe in wonders and maybe the one will happen to you tonight!

P.S.

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Free jQuery Mobile Tutorials. Complicated Things Explained in Simple Words

We have already got used to the diversity of gadgets flooding the handheld devices market. jQuery Mobile is a touch-optimized software framework developed by jQuery project team compatible with the majority of popular smartphones and tablets. It also fits mobile app frameworks and platforms like PhoneGap, Worklight and others as well as main desktop browsers, including iOS, Android, Blackberry, WebOS, Symbian, Windows Phone 7, etc. If jQuery syntax is you strong point, you won’t need any extensive research to work with jQuery Mobile, built on the bases of jQuery core. The framework is lightweight which positively affects the operation speed. The same underlying codebase automatically scales to any screen. Due to the HTML5-driven configuration you can start developing web pages with minimal script application. UI widgets are touch-friendly and platform-agnostic. Theming framework lets you create custom themes. To cut a long story short, jQuery Mobile gives you greater possibilities and more control over the application building process.

To make your web development experience more thrilling and efficient, we offer a collection of free awesome jQuery Mobile tutorials to study. We hope they will spur your creativity and help you find simpler ways of doing complicated things.

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Build a Mobile List Based Web App in 12 Minutes with jQuery Mobile

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Newsletter Optimizing Tips to Make Your Marketing Campaign Work

Regular newsletter sending is an inevitable part of marketing strategy for many companies. The method is inexpensive; e-mails immediately get to the addressee and may bring quick results, provided that all crucial points were met. Actually, newsletter design complies with general web design principles and is created using similar tools and technologies; however, the difference surely exists.

Testing a newsletter before sending is highly important; otherwise your efforts may turn to be a waste of time. Smart merchants test their newsletters in two stages, firstly for its marketing efficiency and then its technical side. There is plenty of testing software, you can install on your computer or use online, still main steps stay the same, so let’s highlight them one-by-one.

newsletter testing

First of all, make sure that all essential elements are present in your newsletter design. Here follows their short list:

1. Read your subject line, it should be informative, short and recognizable otherwise the customer may simply ignore your e-mail.

2. Your newsletter should look attractive and encouraging for further reading even in minimal preview size.

3. Some e-mail clients like Outlook, Lotus Notes, and Hotmail don’t display images by default, so check your design without images, is it still worth opening? As a kind of alternative, you may include a link leading to the externally-hosted html version of the email. This way, subscriber will have the possibility to view your content despite the method of viewing and broken elements.

4. Stick to relatively narrow newsletter designs; remember that customers often view their e-mails in partial screen mode.

5. Your e-mails should contain permission reminder, people respond marketing information better when they know that they have subscribed to it themselves.

6. When the addressee knows and trusts the sender, he/she is more likely to open the e-mail. So sender’s details should be clearly stated.

7. Unsubscribe link is also a must-have for commercial e-mails as it saves your efforts and recipient’s nerves. If the person is not interested in your propositions, he/she will throw your e-mail into the bin anyway.

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