Slide decks can be powerful and effective forms of communication. Not only do they function as an ideal tool for corporate communications, but their online versions can also prove to be the perfect vehicles for showcasing new technologies, trends and ideas. The success of a slide presentation depends on how easily the users can grasp the ideas highlighted in the deck. If you have ever tried to create a slide deck, you know that keeping it simple and easy to understand requires complex thinking. Let’s look at five of the most popular slide decks on the web and try to find out what makes them tick.
The Big Picture of CRO, by SEOMoz
Striking images, a dash of humor and a sense of suspense make the information on the deck easily consumable. If you look closely, you will find that Rand Fishkin has not missed a single trick here: the ideas progress towards an inevitable conclusion, hard stats support every argument, and the final part of the slide offers a concrete solution to the issues raised at the start.
Crocker, Samuel, Keyphrase Research Beyond the Ordinary
This slide deck beginswith the time-tested mantra of using bullets and screenshots to walk the reader through a series of complex ideas and actions. In spite of the minimal design, this slide succeeds in conveying the basics of keyphrase generation in a simple and elegant way. All the information in this deck is easily scannable, and the slide succeeds in conveying a huge chunk of information in tiny, easy-to-bite morsels.
I’ve quickly mentioned about the graphical user interface modern trends in my previous post about the history of Graphical User Interface, but it’s just a drop in the ocean. The GUI concept consistently hands over positions; the mentioned post-WIMP is just a beginning of something new, which comes to replace the previous interface era. And this new thing has already got the name: Natural user interface (NUI).
Image Source: Wikipedia
Natural user interface is clearly intuitive; it annuls the GUI’s need to learn how to interact with the interface, which lately tends not to ease the user’s experience and discovery, but makes suggestions and recommendations. The author of the term NUI is Steve Mann: he personally devised few strategies opposite to ancient Command-Line Interface and now typical Graphical User Interface in last three decades of the twentieth century. Nevertheless, some researchers state NUI is not contrary to GUI, because in most cases the first one includes visual elements, which are the constant component of the second one; anyway, I’m talking about the whole concept, not just the technology aspect – and no one can deny the NUI is a true surrogate for WIMP.
How to spread a good rumour about your restaurant? One of the most effective ways is to set up a site telling your existing and potential clients about it. Good site is the synonym to online hospitality. Want to show it? Take advantage of Free WordPress Restaurant Theme, and spread a word about your restaurant online.
It’s color scheme with bright accents, three-column layout, jQuery slider in the upper part, and great Gallery page for showing the menu items – all these elements are in tune and create a perfect design nicely tailored for your online project. The thought-out navigation will facilitate the visitors’ interaction with the site. You can post the latest news, share the recipes, let your clients order delicious food online. It’s customization will not take you a lot of time. Upload a logo, change images, play with fonts, place the texts you need and get a fully-functional site for the restaurant.
Free WordPress Theme for Restaurant Site:
To download the whole package of this template, visit the Free WordPress Theme for Restaurant Site download page at TemplateMonster and type an email address that you want the free template package to be delivered to (don’t forget to uncheck the newsletter subscription checkbox in case you’re already subscribed, otherwise you may not be able to download the zip file). Feel free to use this template for your business, but you cannot resell it as a template.
IMPORTANT NOTICE:TemplateMonster does not provide support services on free templates – including this one. We only provide support for the products that are being purchased from TemplateMonster. Our free templates are produced according to the latest web standards and we’ve been trying to make the process of working with them as easy as possible, so for people with minimum web development experience it should be easy to work with them. However, if you don’t have any experience, we recommend you to refer to the tutorials or community forums on how to work with platforms that each respective template is made with, or to hire someone to do the job for you.
Marketing emerged as a branch of economics. On the early stage of its development marketers tried to understand principles on how to operate channels of distribution. Most economists state that market price is determined by fluctuations of supply and demand, without paying attention to various levels of distribution. At this stage marketing was mainly descriptive and institutional. In addition to the channels of distribution, initial marketing paid extra attention to advertising and traveling salesmen, and therefore it was perceived as another one term for sales. Years passed before they could get rid of this connotation.
The classy idea of marketing – “Understand and satisfy“, became real revolution in business practice. However, technological revolution of 80′s – 90′s of the XX century, challenged traditional model of consumer marketing. At the turn of the century another one marketing revolution riped out.
Classy marketing concept is actually pretty simple and elegant – “Find the need and satisfy it“. In this model, the starting point for marketologists has always been unmet needs of the target audience and the wording of relevant offers. The main task of marketing is to create ideal products that meet all wishes of consumers. On stating and analyzing these wishes, the best way of marketing the product is getting. Once information about improvements was delivered to the target audience, the company and the shareholders could take their share.
For many years after this paradigm was formulated, it remained the basic principle of action for those engaged in consumer marketing. But today marketing practice developed absolutely different model of behavior. In contrast to the first model, it can be called the “marketing of new ideas.” The main objective of this model is quite radical: make product, create a brand, tell consumers how to use it, and maybe they’ll like it.
The comfortable front-end side of modern operation systems is taken for granted by most users. But it was not always so cloudless, the developers underwent turbulent path of improving and modernizing.
Yes, today we’ll talk about graphical user interface (GUI) and its evolution. GUI is a type of user interface that allows users to interact with computers and hand-held devices preferring to use images rather than text.
There are a lot of windowing systems from different vendors, nevertheless their base elements are quite similar: window, icon, menu, pointing device (also abbreviated as WIMP). In the name of a user’s comfort GUI exploits the skeuomorphism idea of desktop metaphor: the computer monitor is showcased as the user’s desktop, where objects such as documents and folders of documents can be placed; a document can be opened into a window, which represents a paper copy of the document placed on the desktop. The “pointing device” for almost all of the GUI operation systems means a mouse, however the keyboard can also participate in controlling.
GUI replaced such type of interactive user interfaces for computers as command-line interface (CLI), which is totally text-oriented: you need to type special commands in order to issue some changes on the computer. But the precursors of the graphical interface appeared long before CLI went out of fashion. So, let’s start to check the stages of the GUI path through the history.
The first thing we can nearly call the graphical user interface forerunner is Sketchpad, a revolutionary computer program developed by Ivan Sutherland in 1963. The author was the first computer scientist who brought the concept of multi-panel windowing system and real-time graphic display into his program.
However, if we take into consideration more GUI-like early elaborations, the oN-Line System goes to the fore. The system was created by Doug Engelbart’s team within the confines of Augmentation of Human Intellect project at the Augmentation Research Center at SRI International. The NLS combined a mouse-driven cursor and multiple windows used to work on hypertext.
The oN-Line System can evoke even more interest, if knowing it resulted into the first GUI, developed by Xerox PARC with the help of people from SRI in 1973. So now we should move to the next paragraph.
Nothing can compare to infographics when we need to present large amount of complicated information in simple digestible manner. From ancient times people communicated with the help of graphic symbols. Present technologies made a huge leap since then, but pictures still rock! Visualizing bulky content, infographics make it easier to explain our viewpoints, concepts and ideas to the audience. They save us a lot of time during learning as well. The secret lies in the process of how our brain perceives and processes information. Illustrative images immediately grab our attention as they stand out against the plain text, that’s why such efficient mixture lets us study the content more efficiently and keep it in our mind longer. We can call infographics a good alternative to traditional methods of information rendering.
The points of our today’s interest are marketing infographics. It’s an undeniable fact that apt marketing strategy is able to place your website on top of the rating list and vice versa. Marketing issues may seem confusing and ambiguous, which makes them a perfect subject for infographics. Surely, not each and every infographic is able to enrich your skills. But the ones below are really worth viewing as they combine professional outstanding design with in-depth theme research. So, here they are – the best marketing infographics of 2012. We are sure that they will clarify a lot of embarrassing marketing points for you.
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Its Majesty Internet may open really estimable pearls (that’s why I compassionate people of the pre-internet era). The most interesting thing is those information gems are so different that representatives of diverse strata have a chance to find something nutty exactly for themselves.
So, today I’d like to present a pearl that, to my opinion, would inspire web-design and other artistic people. Say hello to Mayeul Akpovi and his notable works. Mayeul was born in Benin, now he lives in Besançon, France.
Mr. Akrovi is a Motion Time-lapse Photographer, a short Filmmaker and a Corporate video producer. Not sure what a Timelapse is? Well, I wasn’t as well, but Mayeul prudently explained the meaning of the term on his website: “My work is focused on the capture of time and space as accelerated video while adding an artistic and sometimes cinematography touch. This process is called «Time-lapse»”.
Anyway, it’s just a cold definition: to realize the whole picture of this type of art you should check Mayeul’s compositions, which are concentrated on urban life.
Today the popularity of communicating product value through animated videos has made businesses realize their potential in convincing their audience. Not only do they convince a potential customer, but also help in launching a product, giving a demonstration and building a brand.
Image Source: Filmstrip, 3D by Shutterstock
Animated videos also help businesses by giving them a strong online visibility. Being of different kinds they are able to take care of a business’ different communication requirements. Let’s see the kinds of animation that a business can take advantage of:
1. 2D animation: This animation technique brings out the illusion of movement of drawings or objects to its viewers. Such illusion is achieved with the help of animation software, where images are sequenced in progression and are then shown at a rapid movement.
2. 3D animation: This makes use of computer generated images to give a three dimensional view to its viewers. It involves creation of 3D modeling of objects and their surroundings which are then given a 3D effect. They succeed in creating an atmosphere of virtual reality in front of their audience. Read More
After checking out the post about top WordPress events in winter 2013 I decided to complement the topic and to cover the winter events of another platform – this time Joomla fans should be satisfied.
The name Joomla is phonetically identical to the word “Jumla”, which is translated from Swahili language as “altogether”. So it’s not surprising Joomla team makes the organizing of the different type events a regular practice – as for me, the meaning undoubtedly intimates. Above that, such occasions bring a great chance to rest from working routine; however, the rest is not going far away from job moments: the visitors get acquainted better with the IT community, share their ideas with each other.
Interested? No problem, let me present you some top Joomla events in winter 2013 that will take place in different parts of the world.
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Joomla! Day Melbourne 2013
Date: Thu. 17 Jan, 2013 8:00 am – Tue. 22 Jan, 2013 8:00 am (Fri. 18 Jan, 2013 1:00 am – Wed. 23 Jan, 2013 1:00 am EST)
Duration: 5 Days
Location: Swinburne University, Burwood Rd, Hawthorn, Vic, Australia
Website URL: http://melbourne.joomladay.org.au
Image Source: Melbourne Skyline Looking by Shutterstock
I believe this Australian conference will be the most notable Joomla event this season. In any case it will be the most long-lasting one – the organizers announced the conference will take 5 days.