The Best Guidelines for Email Design

At some stage in your career, it’s likely that you will be asked to design email. Designing for email is not an easy job. It is all about getting to the point and making the most of all the components required to design an email. Therefore, it’s worth employing as many tricks as possible to ensure that your message gets through to the users. It is better to follow certain underlying principles to give your users something valuable in return for their time and reason they signed up to hear from you.

To assist you at every stage of email design, here are a host of the best ingredients that contributes towards making an effective design for email.
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20+ Typography Packaging Designs to Inspire on Golden Middle Principle

If earlier kids asked, where the babies are taken from, nowadays they got another problem. Some of them think that food appears not on trees and plains, but grow in supermarket. It’s surely a silly outrance of consumerism influence due to the lack of proper education. Hope the parents will explain to their children what the source for their favourite sweets is.

As for us, adults, and moreover – adults involved into marketing, we should think about this fact as a significant demonstration of branding importance for modern society. And once we mostly get food not from farms in natural look, but from supermarkets, we should pay attention to the packaging: it fully represents the product and it depends mainly on the sympathy for packaging if the customer buys the product or not.

Golden Middle

It’s hard to design truly attractive packaging. Experience shows that a designer should find some golden middle in the degree of extraordinarity. It means that a packaging should be quite simple, nevertheless it must have a certain unique zest, not fussy, but still bright.

One of the most important details in packaging design is typography. And the principle of golden middle is certainly appropriate for this part as well. To have more complete idea of what I mean under it check the next digest of typography packaging designs for inspiration.

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From Farm to Fork

typography packaging designs inspiration

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Gautier’s Winter Nuts

typography packaging designs inspiration
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Don’t Disturb Yourself with Googling: the Prettiest Free Blurry Background Textures

If you need a neutral, but pretty background for your website, you should pay attention to blurred style. It’s like a monotonic background with a particular color that you can choose according the palette of the website theme, however the image contains elegant blurring effects. This makes background look fancy and adds points to creativeness of the website’s atmosphere.

There are many blurred background available on the web for downloading. You can try to find something good for yourself in these info-jungles. Or you can check my digest of free blurry background textures – I’ve already made all the dirty search work and exposed the most attractive collections. Enjoy.

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100 Free Blurry Textures

Free Blurry Background Textures

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20 Free Hi-Res Backgrounds

Free Blurry Background Textures
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10 Websites That Turn the Pinion of Steampunk in Web design

Have you watched Fullmetal Alchemist? Have you played Arcanum? If not, let me explain what steampunk is. This genre in art has grown from the combination of cyberpunk and Victorian age aesthetics. In the best traditions of postmodern in result we got a quaint syncretism, which is nevertheless quite recognizable. Once you see steampunk you clearly understand – it’s steampunk. The style can thank for this numerous elements such as clockwork, pipes, steam valves, pinions, copper knobs and other typical attributes of Steam age, designed in anachronic manner. As for the cyberpunk influence, you can catch a flavor of noir.

Steampunk is the most popular among other derivatives of cyberpunk and the only one among them that can be supposed as a distinct and separate genre. Moreover, steampunk has already become an integral part of mass-culture. But what’s about the Internet? Well, web designer also like to use its aesthetics in their works, especially if it fits the theme of the website. And though web design can be called art only metaphorically, it demonstrates steampunk style very representatively. For you to acquaint yourself with the genre – below the most attractive examples of steampunk in web design are listed.

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Felideus

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Arthrobots


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Free HTML5 Theme for Photography Site – a New Year Gift from TemplateMonster

Nowadays it’s definitely obvious that every skilled photographer should have his or her own website. There you can demonstrate your works, put a detailed information about your services and prices for them. The personal website is also useful as a portfolio: once you need to show somebody your professional achievements you can just share a link to your website. I believe no one would deny it’s really comfortable.

Are you a professional photographer? Don’t you still have a personal website? Well, don’t worry. I understand that you want some original trendy design. The problem is that such themes are mostly quite expensive. And in this case I’ve found a solution for you. Experienced web design company TemplateMonster released a free HTML5 Theme for photography site. You can begin to rejoice, and let me demonstrate the template itself.

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Free HTML5 Theme for Photography Site Free HTML5 Theme for Photography Site

 
Free HTML5 Theme Photography Site
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WordPress.com Vs WordPress.org: A Decisive Guide

Today, blogging has changed its way from being leisure time hobby to a profitable venture and is rapidly growing popularity among people worldwide. Now, the confusion arise which platform to choose in order to start blogging WordPress.com or WordPress.org, which is the most frequently asked question. Before moving ahead with the major differences between WordPress.com and WordPress.org, it is very important to know what exactly WordPress is. It is widely preferred open source blogging tool that is freely available and a content management system powered by PHP and SQL that runs on a web hosting service.

WordPress.com Vs WordPress.org

The difference between WordPress.com and WordPress.org is much similar to having an email account with email service providers like Yahoo, Gmail, etc. Or working on email program downloaded on your computer like Outlook and others. We develop blog on WordPress.com server like we store and manage mail through Gmail and others and the web-address of blog is name.wordpress.com. Whereas, in WordPress.org we build blog or website with self-hosted WordPress installation. It is similar to purchasing a software at online store and installing it to the computer.

Choosing the best one out of the two is not a real concern, but there is a need to have clear picture of WordPress.com and WordPress.org, so that one may opt for the WordPress that the best meets its requirements. Both are used for blogging purpose and the similarities between the two ends here only. So, now we are going to discuss the differences between them.
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Fresh and Steady: 10 SASS Tutorials for 2013

If you work with CSS you should definitely know about SASS. And you should know how SASS can ease your development with CSS. In case you have no idea what that is, let me briefly explain. SASS is an abbreviation for Syntactically Awesome Stylesheets. It’s a scripting language, which is interpreted into CSS. Sass consists of two syntaxes: indented syntax and SCSS. The first one uses indentation to separate code blocks; the second one uses block formatting like in CSS.

Using SASS can definitely make your coding with CSS faster and more efficient. Besides, this language extension is open for many frameworks like Compass, which greatly improves the effectiveness of the working process. Below I gathered 10 sass tutorials posted in 2013 – they are all new and fresh. Most of them will be suitable for SASS beginners, nevertheless I believe advanced users will be also able to find helpful things for them.

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The Beginner’s Guide to Sass

SASS Tutorials 2013

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Improve CSS Development with SASS

SASS Tutorials 2013
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Happy New Year is Double Happier: Half Price for All TemplateMonster Products

New Year is coming… We sum up the achievements of the passed year. And then it animates new hopes, new dreams, new plans. People evolved into eCommerce are not an exception. New Year is a great period to start some new projects. And I have good news for them.

Guys from TemplateMonster launched a munificent promo – 50% off the price for all templates. It’s a great chance for you to take a professional and high quality theme for your online business paying just a half from the original price. The profit is obvious. Take you chance and don’t forget that New Year discount is active from December 26 till December 31.


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11 Considerations for Getting Website Conceptualization Right

No building ever comes up without a structural blueprint. No business ever starts without a plan (even if it’s on the back of a tissue or in the depth of your head).

Planning is mandatory, no matter how boring it might sound. Similarly, websites need conceptualization. You can call it a plan, a wireframe, a concept, a mockup, or an idea. The closer your actual website is closer to the concept and is aligned with your goals, the more effective your website is going to be.

Getting Website Conceptualization Right

Here are at least eleven considerations for getting your website conceptualization right:
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Learn to Draw Zingy Icons in Adobe Illustrator… It’s Fun and Easy with This Set of Tutorials

Have you ever asked yourself a question why we use icons in our designs? We won’t say something new now, as all of us know that users don’t start reading the content immediately. First of all they scan it for visually attractive elements in order to make their verdict: whether your website is worth their attention or not. That’s why experienced designers place a kind of traps for visitors’ eyes here and there, like icons, for instance.

It’s a well known fact that text broken into smaller paragraphs is much more digestible for reader, and here icons can serve as great text styling elements.

Actually, icons can be found everywhere on the web page: they decorate navigation menus, search boxes, block quotes and web forms. Icons make your content more understandable even without reading, sometimes they even replace the text. This phenomenon today can be frequently observed in buttons design.

What is the main goal of using icons?

The ultimate aim of icons application in web design is to help users absorb and process information without intension but with maximum efficiency.

Here is a general, rough list of places where you can arrange your small or large helpers (the size is not that important) to draw users’ attention and make their online experience much better:

  • 1. Various lists. Otherwise your enumeration falls under the risk of looking boring.
  • 2. Drawing attention to new or cool, unique features in your web application.
  • 3. As an invitation (call-to-action) to try out something new or do what you want the user to do.
  • 4. Logos. Icons are simply ideal for logo design.
  • 5. Titles and headers. They stand out much better when supplied with icons.
  • 6. Schematic explanation of the paragraph point preceding it.
  • 7. Separation of long text abstracts.

Needless to say that icons should uphold the general website design style, be it classical, minimalist, flat, grunge, etc. Remember that carefully selected icons make your website look friendlier, more inviting, understandable and professional. There are no small details in web design. Thinking about them you show the user how pedantic you are in everything that relates to your work. Sometimes even the tiny icons can add unique charm and personal touch to your website. You can experiment with icons of different sizes and places of their location to raise readers’ interest. Creativity is always a winning tactics. Actually, there is only one restriction in using them: no matter how beautiful single icons are, they should seamlessly blend with the rest of the layout, otherwise, your website will look messy and unprofessional, as a set of random elements.

For those who can’t call him/herself an expert in icon drawing, we offer a set of simple, effective tutorials, teaching how to draw different types of icons in Adobe Illustrator. This way, you will be able to create absolutely unique icons that suit your individual web design needs. So, here they are: icon design Adobe Illustrator tutorials.

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Create a Set of “Almost Flat” Modern Icons in Adobe Illustrator

In this tutorial the author shows you a few tricks on creating clean lines and edges when working with the flat design trend, in Adobe Illustrator.

icon design Illustrator tutorials

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