All eCommerce store owners know sales are the key to business growth. The best way to increase sales for your store is to have the right marketing strategies. There are basically two key elements of online marketing. The first is to drive traffic to your website and the second is converting this traffic into customers.
You can have thousands of visitors coming to your online store, but in the absence of conversions, these visitors bring no benefit to your business. It is the design and layout of eCommerce sites that determines whether customers are lured-in or driven away. The success of your online store mainly depends on its product pages. These pages should provide relevant information to potential buyers and motivate them to become your customers.
Here is a list of web design elements that have direct influence on conversions:
1. Product Photos
One of the simplest ways for an eCommerce store to boost sales is to offer high-quality images of all its products. Big high-resolution images not only help present the product beautifully, but also grab and hold visitor attention. Research shows larger product images increase sales by 9%.
Integrate beautiful images of products to make your eCommerce store more appealing and alluring for consumers. Since online visitors can’t try things on or test them out, provide a clear and accurate view of products. You can use the zoom feature for all your products so that visitors can see the product in minute detail.
Greats does an excellent job of showing its products with high-quality imagery and offers features like dynamic zooming, diverse angles, color variations, and context view to enhance user experience. It also offers 360 degree rotating views of the product.
If you own a Magento store and want to establish a strong online presence then chances are pretty good that you must be looking for some catching themes or templates that can revamp the overall look and feel of your online store besides your other marketing efforts. Having a right theme is crucial for a website because it helps in bridging the gap between you and your customers and give them confidence when deciding whether deal or not to deal with you.
Now, having a right theme is easier than you think. Luckily, Magento offers a rich collection of themes both paid and free that will make your store look professional and trendy. Since, you don’t want customers leave your store just because it looks fishy or cheap, it’s recommended to spend some quality time browsing best Magento templates and make your online store grow.
So, without further ado, let’s discuss about all the latest Magento themes that will help you build your brand value.
1. Progressive Premium Responsive Magento Theme
Progressive Premium is a beautiful theme that looks professional and contemporary. It’s a responsive theme, so you don’t have to be worried about its performance on other devices. The theme provides you options for setting menus, pages, galleries and everything that’s crucial for maintaining the performance of your online store.
The price of software alone is enough to deter you from pursuing a career in the digital media field, with Adobe Illustrator or Photoshop running as high as 700$ each. But fear not, there are powerful alternatives to get you up and running, and they’re all free.
Let’s face it; Photoshop isn’t the easiest or the cheapest way to get into graphic design. There are several alternatives to Photoshop that are free like Pixlr, Paint.NET, and more. But the software that really stands out to me is GIMP. This software is completely free to use and is updated constantly. It also provides support in several languages and has numerous features that can also be found in Photoshop. Tasks like enhancing or retouching are made easy with this software.
You can export your images to several different extensions as well, including the most popular .png, .gif, .jpeg, .jpg and if hard drive space is an issue, it will export and compress files into .zip, .bz., and .gz as well. Probably my favorite feature though, is being able to manipulate windows to create an environment you feel comfortable to work in; you can move the tools windows freely.
Sometimes, you end up making a lot of false web-designing assumptions that are meant to be repented and repaired at some point in near future. And then there are myths (or should I say misconceptions?) that are galore in the web designing realm.
A technology genre that keeps welcoming new blood every fortnight also happens to be filled with ideations that range from innovative to meritless to downright ridiculous. If you have got your basic concepts in Internet design right, you have a perfect instrument for setting higher goals and getting to them with an envious ease. If, however, you have already fallen to the following web design myths, it’s time to introspect and take a long, hard look at the lack of results you are suffering from, because of the numerous fallacies adopted by you:
A Design that Overwhelms is a Design that Impresses. Unfailingly.
“Not necessarily” should be the simplest rebut to the above claim. The designs with overwhelmingly rich colors may not be the ideal recipe for impressing your users, since such designs come with a lot of baggage. While they may have all the colors and patterns to leave a lasting impression on your visitors, where they may be off the mark is the responsive attribute, and the fact that they go a long way in hampering the speed of your website by lowering it by several notches.
For what it’s worth, web design should be visually appealing, but if that visual appeal is coming in the way of user-experience, in regards to how the website loads on their browsers and mobile screens, the richness of the design is hardly serving a purpose. Getting the balance right is important and while you aim to create beguiling designs, keep in mind that your visitors are using different OS platforms and even mobile devices that have much smaller screen sizes.
Designing a simple website is somehow easy but when it comes to designing an eCommerce website it is a bit complex. I would not say that it is difficult but it is a little complicated as compared to a simple website. In such websites there are chances that your web designer could make some mistakes related to designing and usability of the website. When you are dealing with multiple products and you want to sell your products your website needs to be user friendly and should be able to promote your products efficiently. There are a number of factors that should be taken care of for designing a successful eCommerce website.
So if you are planning to design an eCommerce website for your business, here we are discussing some crucial points that you might want to inculcate into your website design. Create an excellent eCommerce store with the following points.
1. Keep the design simple yet effective
You must have heard of a saying ‘Simplicity is best’. People are so overloaded into their daily routine that they do not want to enter into the complex world. Their lives are already very complex so they do not dare to face the same thing again. Well the point here is keep the design of your website very simple so that accessing through the products and pages should be easy for any visitor. If you keep the product reach easy and simple your website automatically will become effective.
Personalization & customization are the vital aspects of online design software that cater a myriad of advantages and provide the dreamed shopping experience. With relevant use of personalize techniques, the conversion rate of product design tool is boosting by 70%, but the the cost of ad campaign is reducing by around 50%. Keeping this fair ratio in mind, no one can deny the momentousness of personalized technique now in the realm of eCommerce store marketing. Delivering the best shopping experience to the customers has become the prime demand of every business. If you are a merchant and want to deliver this experience to their valuable customers, then adopt personalization technique, it will also help you maintain long-lasting relationships with them.
A glimpse At Those Factors of Online Design Software That Can Aid You To Personalized E-commerce Store
Get An Edge In Competitive World
The scale of e-commerce is highly broad, yet it offers various substantial values to become a business stand out or distinguish from the competitors. The best efforts are required to get a renowned position and compete with the competitors, especially those, who are in same domain and dealing with the similar products/services. By using personalization tools for e-stores, one can create an attractive e-commerce store to distinguish it from the competitors and take the advantages. To meet this aim, online design tool will facilitate you to personalize the designs according to suit the products’ personality. Whether you own a business of shoes, t-shirt, greeting cards, banner, label or something else, online design tool will let your end-users make the design unique in accordance with the taste.
If you are not using wordpress.com and admire its befitted features, here is a plugin for you that can provide you altogether the nifty features of both wordpress.org and wordpress.com, and it is named as Jetpack. Thus, whether you have a self-hosted website or the one powered using WP services, you can conveniently enjoy the utile features of the Automattic Jetpack plugin.
Jetpack is aka the mother of all plugins, as it provides multiple features packaged under a single plugin. And we know that when we talk about plugins in WordPress, it is considered that “less is more”, as maintaining dozens of different plugins is not only a tedious job, but it also adds to a web page loading time. Hence, it makes Jetpack plugin a viable choice.
Jetpack is quite popular among the WP users, and it is recently updated to version 3.1 with exciting additional features including custom content types and a whole lot more.
Jetpack features several modules that can be enabled or disabled, as per the individual requirement. Let’s have a look at some of its dandy features.
1. New Module for Custom Content Types
The version 3.1 has introduced this new module to the Jetpack that allows users to easily manage their custom posts even from their self-hosted sites.
Since the recent years, design industry has witnessed an incredible amount of popularity across the globe. Whether you are a designing aspirant or an established professional, there are some peculiar words/phrases that you must be aware of. Being regarded as a living discipline, design evolves and undergoes modifications over time. While some changes are acceptable others simply encounter a downfall. Keeping up to date with all the latest jargons used in the web design world can save you from a lot of headache associated with the technology that’s been used for building innovative designs. With a new collection of words being introduced every week, you need to get hold of their accurate meaning for preventing yourself from falling prey to misconceptions/myths regarding the designs. This is a blog that will make you familiar with some interesting and trending jargons associated with the design sector.
1. Deep Empathy
Deep Empathy is a buzzword that’s related to the idea of keeping the customers engaged by connecting with them at a logical level. The term “deep empathy” refers to the process of appealing to a website visitor/user. To put in simple words, web designing performed with a ‘deep empathy’ approach is engineered to appeal at much more than a plain visual level.
Long gone are the days when a design agency could make a living by simply using a few templates to churn out functional websites – now if you want to have any chance of surviving in the ultra-competitive world of web design, you have to be able to create a website that captures the very essence of the business.
After all, in today’s world, it is much more than just about owning a website – it has to represent the company for what it is, including its core values and the message it wants to send. There’s a never ending conversation going on between the consumer and the business which must be nurtured and developed on every platform, especially on the web, where the competition is right there, a click of a button away.
So here are 3 tips on how to turn a website design into a brand experience:
1. Combine Usability With the a Unique Experience
There’s a shift going on in the web design industry – the most successful and forward-thinking designers are shifting more from designing based on usability and features towards providing a unique experience for the visitors.
Of course, usability is also a crucial element, but a visitors’ interaction with a brand begins at the moment he goes on the website – it has to help him build associations that will help him embrace the brand and create a more special relationship.
21st century is marked by an extremely agile and competitive international business scenario! And under such circumstances, managing and successfully running a business becomes a really arduous task. With each new day you have to get ready to face a completely new challenge; especially when you are associated with a creative area like web designing!
Web designing is not just about being the best in creating eye-catching layouts or having a great expertise in the technicalities. It is also about having knack to handle various other factors; to ensure that your company remains in good health!
Well, here are some important and useful tips on website design that will help you to turn your small-scale web designing set-up into a more thriving business.
1. Make yourself heard – Form excellent marketing strategies
There are hundreds of companies which would offer web design services; now how will some prospect know that you exist! You have to make some noise to make your presence felt – You need effective marketing strategies to get a hold on the market.
Identify your target audience – If you specialize in building say sites for showbiz; target audience from the same field. This way, you will get quality leads and eventually this will make a difference to your company’s growth.
Use Social Media platforms to reach out to your target audience; articulate your strengths by engaging the prospective clients into some informative discussions.