Gone are the days when websites and web applications were developed just to fit your 15” inch devices (desktops and laptops). Now times have changed. Everything is happening via finger friendly devices that respond within nanoseconds to the touch based stimuli. Gartner in its recent report has revealed that the smartphone sales crossed 1 billion mark in 2013 alone. In fact, the no of Mobile internet users are exponentially increasing and are likely to completely surpass desktop internet users in the US by 2015. Most of them perform all the fun tasks (like shopping, reading mails etc) on mobile and everything else on their desktops.
In such a scenario, it becomes absolutely critical for web development companies to come up with a solid Mobile UX strategy that offer seamless experience regardless of the device the visitors are browsing on. Well, I must mention here that if you are one of them who are right now thinking that adopting one flexible solution – Responsive Web Design is more than enough to cater to multiple screen widths; you probably don’t know what importance User Experience holds when it comes to touch screen devices. A visually appealing responsive UI doesn’t necessarily promise a fantastic UX and can leave an overall bad User Experience if not optimized correctly. Visitors tend to fizzle when they’re browsing the web on mobile and come across a site that has an uneasy layout, unreadable text and dramatically frustrating buttons that don’t respond when tapped. What’s the use of a beautiful interface that is non-functional?? A Poor browsing experience on mobile kills your conversions as much as 50% and even a 1 second of delay in mobile page load time equals a 7% loss in conversion killing 50% of ROI mercilessly.
To deliver high performance user experiences on mobile phone devices, it’s high time you hire a team of highly experienced responsive designers who can streamline their web design practices in sync with small or medium sized gadgets to address usability issues for better conversions. In this article, I will throw light on the most critical considerations while designing mobile user interfaces and what you need to mend in your responsive design strategy. I would also recommend you to go through one of my previous posts on “Tools and Tricks to make websites device friendly”.
Lesson 1: Change your methodology – Experiment with Prototypes and approach with what that is best from User’s perspective
Moulding the web designs from User’s point of view is not as easy as it seems to be. You need to analyze the purpose of your web design, you have to know the psychology of your target customers and accordingly map the whole browsing journey to accomplish the business goals that you want to achieve from your website. The best way is to adopt a specific methodology and create a series of user interactions by taking care of usability concepts like the screen size, images, hyperlinks, font sizes and page navigation. I recommend to create at least 3 prototypes and experiment till you come up with the design that is amazing from user’s point of view. List out the most common fields that prompt users to take action and then create a list of interactions with the User interface that you have developed. Map everything from thoughts and feelings to touch points and actions. Ask questions with your design like “What is the first element the user is likely to jump on?? What should they first do while visiting my site on their mobile? How should my mobile web design win the patience of my customers?? What are the pain points with my design (like landing on the wrong page while on mobile)??
Lesson 2: Know your ultimate weapon – Optimize Content so that it is easy to read and easy to tap
When we go to supermarkets, we often hear “paper or plastic” question at the packing counter. Why do people prefer paper? Paper is more eco-friendly and offers almost same level of durability. Just as choice of paper can make a lot of difference to our environment, it is the time for enterprise owners to ask themselves “pen signature or e-signature?” The right answer is secured e-signature or electronic signature.
Signatures are critical for running a enterprise professionally. Whether it is about finalizing a project contract or a price quote to B2B clients, signature is the seal that verifies the authenticity of a document. When you sign a document, it means that you agree to all the things written in the document. If any promise made in the document is not fulfilled, the other party can file a case against you.
When you run a really large enterprise, you have to take care of lots of things and pen-paper based signature is not ideal for you. Documents often get lost due to the negligence of the mailing department, people often forget to sign (especially when a document needs to be signed by multiple stakeholders) and printing documents every time for a signature is a tiring process.
There are a number of benefits that you can enjoy by installing an e-signature solution in your enterprise framework. Let’s consider some of them to understand why it’s time to say goodbye to paper and opt for e-signature.
1. Close deals faster:
There are lots of companies offering the same services in the market. Hence, the faster you respond to the query made by a customer, the better chances you have to seal the deal. Suppose you get a project enquiry from a company and they are ready to pay handsomely if you can start the project within 48 hours.
If you write, print, sign and then mail the project contract with pricing details, you will never be able to inform the client within 48 hours that you can accept the project. However, with the e-signature solution you can sign the project contract within minutes. Since the document and signature both are in digital format, the contract can be sent immediately.
2. Eliminate fax and courier cost:
A successful eCommerce website is always a work in progress. It is ever evolving and is subject to change at all times as you continuously try to refine and improve it without trying to blow your marketing budget.
Although things are constantly changing, there are some aspects that remain the same. These are some of the key ingredients that are needed in every successful eCommerce website. You just can’t do without them.
Let’s talk a closer look at 7 such design elements that are a ‘must use’ to ensure your eCommerce website’s profitability:
1. Shopping Cart
All eCommerce websites have a shopping cart feature for their customers. Online shoppers add the product/s finalized by them to their cart and continue browsing for other products.
Some websites get this cart right, others get it terribly wrong. No prizes for guessing that it’s the websites that have got their cart right that go on to lead a profitable existence.
Generally, there are two distinct types of shopping cart implementations. The first one is when shopping cart appears every time the item has been added; the second one only notifies the customer about the addition of another item.
Regardless of the variant you prefer to use, it is important to place the shopping cart where it is clearly visible to shoppers.
These days one of the biggest problems for eCommerce businesses is shopping cart abandonment. 67.91% is the average documented online shopping cart abandoned rate. That’s a huge number and you don’t want your website ending up with such a high abandonment rate.
This is why you must optimize your shopping cart to ensure maximum number of customers go through the complete purchase funnel on your site. The idea is to do everything in your power to decrease shopping cart abandonment on your eCommerce website.
2. Call-to-Action Buttons
Call-to-action buttons on your eCommerce website play an important role in converting your online window shoppers into customers. ‘Add to cart’ and ‘Check-out’ are the two most important call-to-action buttons of an eCommerce website. Their purpose is to entice customers to purchase an item.
Getting your visitors to take action is difficult.
Call-to-action buttons should be such that they persuade your customers to take action. For this, make these buttons clear, consistent and highly visible. Ensure they exhibit urgency.
The wording, color, size and placement of these buttons matters a lot. Use direct language like ‘Add to Cart’ in large and bold fonts. Use negative space around the button and make it the largest clickable button on your product page.
The ‘Add to Cart’ button should appear on each individual product page. Once the shopper selects an item and adds it to their shopping cart, a ‘Checkout Now’ option should also appear on each page they browse thereafter.
Patagonia’s ‘Add to Cart’ and ‘Checkout Now’ button clearly stands out from the rest of the content.
3. Quality Product Images
A good color scheme is extremely important for creation of a good design. There are plenty of tools that can be gathered to help you achieve perfection in your choices of colors. Lot of them tend to offer you the best but this should not stop you from choosing a color scheme that seems to serve your purpose well. Now the point is how to incorporate the best color scheme in order to ensure that it fits your requirements well.
Mudcube offers you good selection of colour schemes to pick up from. It is one of the most popular handy colour resources for the designers. You can also build up colour scheme of your choice from a particular chosen shade. You can have access to a wide range of colour schemes from the drop-down menu.
Each year brings with it new challenges for web designers and 2014 is no different. In order to meet the diverse challenges that are thrown at you, your fundamentals need to be clear, but that’s not all. You need to be able to predict and identify these challenges and make sure you’ve a solution in place for them. Web design is a domain that was always competitive, but it’s becoming more so over the years. As a designer, your talent will be judged on the basis of whether you were able to face down a designing challenge and come up trumps. This will help you differentiate your services from that of your competitors.
Let’s take a look at some of the designing challenges you will face this year, and how you can not only survive them but also find a solution for them.
1. More Interaction Please!
We are seeing a growing need for website visitors to interact with the website. In 2014, you will be forced to up the ante and make your design more interactive than ever. You’ll need to think beyond merging social with your website to improve its interaction quotient. So how are you going to do that?
First take a look at what this site is doing:
Complete Baltics is a site that rises up to the interactivity challenge with great use of designing fundamentals and animation. The company describes itself as a user of bleeding edge technology and you see that coming across through its website. The use of colors, progressive coding, animation, illustrations, large images and the busyness of the site, and the way they’ve showcased their projects right on the landing page is absolutely amazing. This is interactivity at its creative best.
So, what should you do to meet this challenge? First, take inspiration from sites like the ones discussed above, don’t replicate what they are doing pixel for pixel, but use this inspiration as a launch pad for your own imagination. Creative thinking will help you develop an interactive framework for your design. And today, you’ve plenty of tools to create an interactive website.
With the design technology available today, you are actually limited by your own imagination.
2. More Usability Please!
Logo design is both an art and science. Get it right and you can significantly contribute to your client’s brand recognition and recall, and improve customer connect.
What makes a great logo?
A great logo triggers in the viewer’s mind the values that the company stands for. Uniqueness, appropriateness, adaptability, and timelessness are the key characteristics that set great logos apart from the legions of the ordinary.
With the multitude of logos that are out there, comes the challenge of creating something that is simple, yet original and evocative.
Understand your audience
Understanding whom you’re designing for is the necessary first step to creating a great logo. Completely involve the client at this stage. Don’t let them get away with vague and clichéd briefings such as “we want a memorable logo.” Both the client and the designer have a synchronized view and interpretation of the brand before any actual designing takes place. Understand the client deeply and with clarity, take as much time as you need at this stage.
Seek inspiration and start with rough sketches
Look for inspiration to get started. Spend some time at logo design communities. Brands of the World, Logo Pond, Creattica, and Logo Fury are good starting points to spark your inspiration. Start by making rough sketches on your sketchbook. Make a mood board with the appropriate color palettes, fonts, and images. Discard the boards that do not suit the client’s vision. Once you have a reasonably good idea of where you’re going with the design, create a scalable vector to facilitate iterations.
Typography is at the core of a great logo design. Getting the font right is half the work. Choose a font that matches the characteristics of the brand, favoring classic typefaces over gimmicky ones. As a general principle, use just one or two fonts in a single logo to ensure that the design is uncluttered.
Consider a type-only logo if it is appropriate for your brand. Take a look at these type only logos that work really well.
Spacing in and around the logo
No matter what it is used for, your website always needs to be attractive enough to make the visitors stay there for a while. The official website for any business plays a significant role in ensuring that it remains profitable. The website helps to capture leads and helps in the expansion of the business. Hence, majority of the business owners look to build their own websites. Different types of trends are emerging with every passing day, which are helping to make the work more interesting. These web design trends in 2014 are expected to make the websites more engaging and interesting in the years to come.
Fonts Typical to the Business Type
When you are designing a website in 2014, or even years beyond that, you will need to focus more on the font than ever before. Major market players are stressing in recent times on the typography. One of the most important things that you need to keep in mind is that the fonts should be typical of the business, which the website is representing. No matter what type of font you are using, you need to ensure that the one you are using can be comprehended properly by the people who are visiting your website. Moreover, you will also need to consider whether the simple font will go with your website or whether you need some other type of decorative font to make the site more attractive.
Responsive Design to Rule the Roost
Technology has played a major role in the field of web design for a long time and it continues to be that way as well. With the passage of time, different mobile devices have emerged, which helps to access the internet. In fact, majority of the people across the globe are already using mobile devices to visit different websites. Hence, it is extremely important to design the websites in such a way that they can be properly seen on all types of devices, both desktop and handheld. Hence, responsive web design is the call of the day. This is where responsive designs are going to come in handy. They are likely to dominate the web designing scene in the years to come.
Avoid Complex Color Schemes
It has become a good tradition on our blog to gather movie posters having something special in their design for our readers delight and inspiration. We are not going to break it this time either, but decided to change the rules a little bit in order to avoid repetition. Today you’ll see the posters of Oscar winning movies. Do you follow these annual ceremonies? Just agree that when a movie wins the Oscar it automatically becomes more popular among the viewers. Everybody wants to know what is so special about it.
Would you like to know a little more about the ceremony itself?
We hope it will be interesting for some curious nerds. In fact, the Oscars or the Academy Awards is an American awards ceremony carried out every year. It honors the most outstanding achievements in the film industry. The winners become happy owners of the Academy Award of Merit, a statuette known by everybody as Oscar (its nickname).
The first awards were presented in 1929 and televised in 1953. At present, the Oscars is seen live in more than 200 countries. It can be called the oldest entertainment awards ceremony. The Emmy Awards is Oscar’s equivalent for television, the Tony Awards for theater, and the Grammy Awards for music and recording.
Did you see the latest 86th Academy Awards? They were held on March 2, 2014, at the Dolby Theatre in Los Angeles.
As of the 83rd Academy Awards ceremony held in 2011, a total of 2,894 Oscars have been given for 1,853 awards. The first Best Actor awarded was Emil Jannings, for his performances in “The Last Command” and “The Way of All Flesh”.
And what about the Oscar statuette?
Today, mobile technologies and platforms like Android, iPhone, BlackBerry and more are heating up the mobile app development. While technology giants like Google and Apple are diving more deeply into the mobile app development, Sun Microsystem is also not behind in the race!
J2ME: a popular venture of Sun in the mobile development market
Sun has also recognized that “one size doesn’t fit all” and thus, introduced J2ME (Java 2 Platform Micro Edition) for small devices and to standardize the use of Java technology in wireless mobile devices. Today, J2ME is quite popular when it comes to mobile app development. There are many popular companies or brands like Nokia, Sony Ericsson, BlackBerry, Motorola etc. use J2ME.
What makes J2Me popular?
One of the major reasons why J2ME is popular for mobile application development is its cross-platform compatibility. It is also more secure and scalable than any other mobile application development platform available in the market. It also enables the mobile users to leverage from seamless user interfaces, out-of-the-box navigation and enhanced networking abilities.
Power of J2ME and its Development Tools:
Of course, Java mobile development is rapidly becoming popular among the businesses and developers across the globe due to the benefits offered by it. However, another thing that is making J2ME more decent for the mobile app development is a huge number of good development tools. When it comes to J2ME mobile app development, developers have plenty of options that can help developers more productive. Let’s take a look at some of the most popular J2ME tools that developers can use for mobile app development.
JBuilder: Borland JBuilder is one of the well-known IDE that is available in 3 different versions, such as Personal, Standard and Enterprise. One of the major features of JBuilder is that no matter what kind of version you’re using, you can run it on any platform including Windows, Linux, Solaris and Mac OS X.