• Creative Design

Get the Word out Visually with Infographics

A picture, as they say, is worth a thousand words. Many in business, publishing and social media would agree that there’s validity to the idiom. Newspaper people, for example, know that graphic elements added to stories and advertisements increase interest.

While a writer can paint a picture with words, the artist and photographer leave nothing to the imagination, producing images that don’t just tell a story but draw the viewer in. The right picture not only attracts attention but also helps to clarify the intent of the words that appear with it.

This is the purpose of infographics, where text and images combine to present data in a clear, concise manner. Together they can educate and inform, build awareness and strategically market everything from products to people.

For getting the word out, there’s no surer way than adding exciting visual elements to facts and information. Studies say that the best infographics are up to 30 times more likely to be read than a text article.

While knowing this, however, is one thing, it’s quite another to put it into action. As it is with anything there are right ways and wrong ways to create infographics and to get the most from them. To first explain the potential and how to realize it, here is a link from Social Media Today offering 10 proven ways to help your infographic go viral: www.socialmediatoday.com

START WITH GREAT GRAPHICS

You will notice when reading the above link the recommendation to add at least one image to every article posted. The wonderful diversity of the content to be found at the Vital Imagery Ltd. family of websites can certainly help you there. These include:

iClipart.com

iPhotos.com

Clipart.com

Then, once you’re armed with those perfect graphics and the knowledge of how to bring your infographic to everyone’s attention, the only thing that remains is finding the tool to help you create it. Here are some excellent options:

Piktochart.com

Canva.com

Venngage.com

Creativebloq.com

We created a quick infographic (below) using Piktochart with images from iCLIPART.com. We found it to be a very easy to use and intuitive online editor.