Logo design is both an art and science. Get it right and you can significantly contribute to your client’s brand recognition and recall, and improve customer connect.
What makes a great logo?
A great logo triggers in the viewer’s mind the values that the company stands for. Uniqueness, appropriateness, adaptability, and timelessness are the key characteristics that set great logos apart from the legions of the ordinary.
With the multitude of logos that are out there, comes the challenge of creating something that is simple, yet original and evocative.
Understand your audience
Understanding whom you’re designing for is the necessary first step to creating a great logo. Completely involve the client at this stage. Don’t let them get away with vague and clichéd briefings such as “we want a memorable logo.” Both the client and the designer have a synchronized view and interpretation of the brand before any actual designing takes place. Understand the client deeply and with clarity, take as much time as you need at this stage.
Seek inspiration and start with rough sketches
Look for inspiration to get started. Spend some time at logo design communities. Brands of the World, Logo Pond, Creattica, and Logo Fury are good starting points to spark your inspiration. Start by making rough sketches on your sketchbook. Make a mood board with the appropriate color palettes, fonts, and images. Discard the boards that do not suit the client’s vision. Once you have a reasonably good idea of where you’re going with the design, create a scalable vector to facilitate iterations.
Typography is at the core of a great logo design. Getting the font right is half the work. Choose a font that matches the characteristics of the brand, favoring classic typefaces over gimmicky ones. As a general principle, use just one or two fonts in a single logo to ensure that the design is uncluttered.
Consider a type-only logo if it is appropriate for your brand. Take a look at these type only logos that work really well.
Spacing in and around the logo
No matter what it is used for, your website always needs to be attractive enough to make the visitors stay there for a while. The official website for any business plays a significant role in ensuring that it remains profitable. The website helps to capture leads and helps in the expansion of the business. Hence, majority of the business owners look to build their own websites. Different types of trends are emerging with every passing day, which are helping to make the work more interesting. These web design trends in 2014 are expected to make the websites more engaging and interesting in the years to come.
Fonts Typical to the Business Type
When you are designing a website in 2014, or even years beyond that, you will need to focus more on the font than ever before. Major market players are stressing in recent times on the typography. One of the most important things that you need to keep in mind is that the fonts should be typical of the business, which the website is representing. No matter what type of font you are using, you need to ensure that the one you are using can be comprehended properly by the people who are visiting your website. Moreover, you will also need to consider whether the simple font will go with your website or whether you need some other type of decorative font to make the site more attractive.
Responsive Design to Rule the Roost
Technology has played a major role in the field of web design for a long time and it continues to be that way as well. With the passage of time, different mobile devices have emerged, which helps to access the internet. In fact, majority of the people across the globe are already using mobile devices to visit different websites. Hence, it is extremely important to design the websites in such a way that they can be properly seen on all types of devices, both desktop and handheld. Hence, responsive web design is the call of the day. This is where responsive designs are going to come in handy. They are likely to dominate the web designing scene in the years to come.
Avoid Complex Color Schemes
It has become a good tradition on our blog to gather movie posters having something special in their design for our readers delight and inspiration. We are not going to break it this time either, but decided to change the rules a little bit in order to avoid repetition. Today you’ll see the posters of Oscar winning movies. Do you follow these annual ceremonies? Just agree that when a movie wins the Oscar it automatically becomes more popular among the viewers. Everybody wants to know what is so special about it.
Would you like to know a little more about the ceremony itself?
We hope it will be interesting for some curious nerds. In fact, the Oscars or the Academy Awards is an American awards ceremony carried out every year. It honors the most outstanding achievements in the film industry. The winners become happy owners of the Academy Award of Merit, a statuette known by everybody as Oscar (its nickname).
The first awards were presented in 1929 and televised in 1953. At present, the Oscars is seen live in more than 200 countries. It can be called the oldest entertainment awards ceremony. The Emmy Awards is Oscar’s equivalent for television, the Tony Awards for theater, and the Grammy Awards for music and recording.
Did you see the latest 86th Academy Awards? They were held on March 2, 2014, at the Dolby Theatre in Los Angeles.
As of the 83rd Academy Awards ceremony held in 2011, a total of 2,894 Oscars have been given for 1,853 awards. The first Best Actor awarded was Emil Jannings, for his performances in “The Last Command” and “The Way of All Flesh”.
And what about the Oscar statuette?
Today, mobile technologies and platforms like Android, iPhone, BlackBerry and more are heating up the mobile app development. While technology giants like Google and Apple are diving more deeply into the mobile app development, Sun Microsystem is also not behind in the race!
J2ME: a popular venture of Sun in the mobile development market
Sun has also recognized that “one size doesn’t fit all” and thus, introduced J2ME (Java 2 Platform Micro Edition) for small devices and to standardize the use of Java technology in wireless mobile devices. Today, J2ME is quite popular when it comes to mobile app development. There are many popular companies or brands like Nokia, Sony Ericsson, BlackBerry, Motorola etc. use J2ME.
What makes J2Me popular?
One of the major reasons why J2ME is popular for mobile application development is its cross-platform compatibility. It is also more secure and scalable than any other mobile application development platform available in the market. It also enables the mobile users to leverage from seamless user interfaces, out-of-the-box navigation and enhanced networking abilities.
Power of J2ME and its Development Tools:
Of course, Java mobile development is rapidly becoming popular among the businesses and developers across the globe due to the benefits offered by it. However, another thing that is making J2ME more decent for the mobile app development is a huge number of good development tools. When it comes to J2ME mobile app development, developers have plenty of options that can help developers more productive. Let’s take a look at some of the most popular J2ME tools that developers can use for mobile app development.
JBuilder: Borland JBuilder is one of the well-known IDE that is available in 3 different versions, such as Personal, Standard and Enterprise. One of the major features of JBuilder is that no matter what kind of version you’re using, you can run it on any platform including Windows, Linux, Solaris and Mac OS X.
Another great year passed away, and it won’t be over saying that the year 2013 introduced a lot of innovations and advancements in the web design industry! Starting from flat colors, responsive design, app style interfaces, UX centered designs to the unification of the desktop and mobile devices into a single version, there were lots of web design trends spotted last year.
With the farewell of 2013, 2014 has already started knocking the doors of designers. So, it is again time for web designers to sharpen their designing skills for the coming years! With the proliferation of mobile devices and ever transforming designing technologies, it has become critical for the designers know about the possible designing trends in the year 2014.
With this thought in mind, today we’re going to take a sneak-peak of top 5 website design trends in the year 2014. So, without wasting time, let’s start exploring what website designing trends are coming!
Grid-style layouts are going to rule!
If you’ve observed social news feeds, you will find that most of the social news feeds are in “Grids” pattern. Even the popular social networking sites like Twitter, Facebook or Pinterest are introducing timeline updates in the form of grids. One of the main reasons why Grid style layouts will rock the design world is the “user experience”. With the thumbnail images or catchy text, you can easily transform your website’s look ‘n’ feel of your website!
We all are aware about how popular the Microsoft development market is. One of the main reasons behind such popularity of development on the Microsoft platform is because the technologies and frameworks provided by Microsoft provide more scalability, functionality and robustness. Besides, Microsoft technologies are recognized and accepted by a millions of companies for a variety of development requirements. These companies often to fulfil their requirements outsource their development projects to offshore outsourcing companies which offer services in Microsoft technologies at the lowest possible rates. However, not all the businesses or organizations manage to achieve the desired results by outsourcing their Microsoft development requirements, and that’s where the importance of the Microsoft Certified Partner Company comes into the picture.
The Microsoft Certified Partner accreditation represents the acknowledgment from Microsoft towards the professional IT service provider companies having proven track record of creating software applications, for desktops and web on Microsoft technologies. Moreover, it highlights the high quality standards and reliability of the applications developed by the MCP Company.
Okay, but what are the benefits of hiring a Microsoft Certified Partner Company? Let’s take a look at the
reasons why to hire an MCP company for your development needs on Microsoft.
1. Professional & Certified Services:
Hiring an MCP company helps you leverage from a wide range of professional certified services. MCP status clearly indicates that the service provider you are hiring has a deep understanding of the services like web development, application development, application migration, etc. on a series of Microsoft platform. Moreover, the certification also confirms that their services and solutions are professional and reliable and are fully equipped to provide consultation, implementation and technical support for a range of Microsoft solutions.
2. Proven and industry-wide experience:
How your website looks and interacts with surfers is the first battle to online success.
Your small business needs to be first recognized and easy to navigate so that customers and potential customers don’t feel overwhelmed with confusion regarding your products and services. That being said, choosing the best website template for your small business is paramount.
First of all, ask yourself what is your business about and what does it project? If you have a surfing company featuring the latest boards and gear then a template that expresses that is in order. One that allows for images of the ocean, perhaps photo graphics or cartoon graphics of surfers in prominent yet non obstructive position. Should your company be about Italian cuisine then a red/white/green motif with a picture of the Italian peninsula could be incorporated. Remember, when a person sees your website the image must impinge without disturbing or overwhelming the surfer. You want something attractive that establishes what the site is about and is easy to recall. Doing things right from the start like at Pop Paddleboards means you’ll have an easier task down the road.
Next, the template has to be functional across the board. It has to have the proper menu options so that surfers can gather more data about your business. A clear layout with a strong header graphic establishing your brand as well as smaller graphics that point to areas of the site you want the surfer to go to. The template should have the inner pages equally well designed and easy to link to the main page and additional data. Confusing menu options such as elaborate buttons and bars burns up valuable time for the surfer and can cause them to leave. You don’t want that. You want to capture and convert to sales and then after delivering the service you want the customer to boast how good you are via social networking.
A Coca-Cola Executive once famously said, “If Coca-Cola were to lose all of its production-related assets in a disaster, the company would survive. By contrast, if all consumers were to have a sudden lapse of memory and forget everything related to Coca-Cola, the company would go out of business.” This sentiment, along with the overwhelming brand recognition of Coca-Cola in support, definitively shows just how important corporate branding can be to a product or company. The argument that it is as important as the product itself is compelling, with the idea that consumers consider the identity of a product over its quality posing a very feasible reality. Essentially, a brand is a set of associations that a person, or group of people, makes with company, service, product or individual. The benefits to corporate branding are numerous and well-proven, as the relationship between a strong brand identity and a loyal consumer is as strong as ever.